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  • StreamTrack, Inc. (STTK) Enables Global Consumer Engagement Through Unique Technology Platform 0 comments
    Nov 4, 2013 10:49 AM | about stocks: STTK

    It's no secret that innovations in technology and digital media have changed the face of communication. They've opened wholly new ways for businesses to engage their niche audiences, from the emerging field of Internet broadcasting to trendy display advertising or state-of-the-art streaming audio and video platforms.

    The digital advertising industry has subsequently grown by leaps and bounds, at a pace with which many businesses have become unable to keep up. That pace of growth is clearly reflected in digital ad spending growth. A recent news story from AdWeek noted that online advertising grew by double-digits in the first six months of 2013 to the tune of $20.1 billion. That was an 18% increase from last year's same period. With the industry projected to continue its aggressive growth, many businesses may likewise find it difficult to maintain a competitive edge.

    StreamTrack, Inc., an emerging digital media and technology services provider, offers a cost-effective alternative for advertisers to engage target audiences. It harnesses the power of its set of unique technologies within some of the most rapidly growing parts of digital advertising to reach millions of consumers with ease.

    Among other services, one of STTK's core technology solutions is RadioLoyalty. This platform makes music, talk radio, sports, and advertising content available for free over the Internet or on a mobile phone. Over 5,000 Internet and terrestrial radio stations and other broad content providers receive audio and video streaming and advertising content from the platform.

    RadioLoyalty gives advertisers access to over 37,000,000 unique platform users, according to statistics from ComScore in 2011. That user audience is rapidly growing, too. Taking advantage of this outreach potential is simple. All an advertiser is required to do is pick out its target demographic characteristics, formats, and geographic areas on which it wishes to focus its efforts. STTK takes care of the rest.

    In addition to providing quality information and entertainment content, RadioLoyalty builds and maintains its user base with its one-of-a-kind redeemable points program. Users are rewarded the points for listening, viewing, or performing other tasks. They are redeemable for a range of merchandise options.

    On average, RadioLoyalty users will be engaged 5-9 times per hour. With the average user being "plugged in" for over 2 hours, there are ample opportunities for advertisers to engage consumers with premium, branded video or audio content. Standardized ad units across RadioLoyalty's thousands of broadcast stations make it easy for advertisers to coordinate consistent advertising campaigns across all stations as well.

    For more information about STTK, please visit: streamtrackmedia.com

    QualityStocks provides investor relations services to publicly traded companies in exchange for compensation. This article may be part of our efforts to widen a client's exposure. To read our full disclaimer, visit http://disclaimer.qualitystocks.net

    Stocks: STTK
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