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Sparta Commercial Services, Inc. (SRCO) Partners With Allstate Insurance

Feb. 13, 2014 10:37 AM ETSRCO
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Today before the opening bell, Sparta Commercial Services announced an important company milestone: it had reached a reciprocal marketing agreement with Allstate Insurance Company. In the agreement, Sparta Commercial Services will make its Cyclechex online motorcycle history reports available to three parties:

•Allstate Insurance customers

•Non-customers who are considering the purchase of a pre-owned motorcycle

•Non-customers who are selling a motorcycle and wish to provide assurance to potential buyers

Under the agreement, Allstate Insurance will also be able to offer its products to Cyclechex customers. Both companies will benefit from digital marketing exposure on each other's websites, with advertisements being placed there promoting Sparta Commercial Services' Cyclechex program and Allstate Insurance products. The advertisements will be listed on these websites: Allstate Insurance's Rider News webpage and the Cyclechex website.

"This relationship will help in our effort to provide the best possible customer experience to existing and potential customers from their initial purchase to the sale of their motorcycle," said Jeff Sadler, Allstate powersports line manager. "Assuring customers' buying decisions will provide peace of mind, just like our motorcycle policy does as they enjoy the ride."

"This relationship with Allstate Insurance represents another important milestone for our Cyclechex product, and a particularly significant one," said Anthony Havens, Sparta Commercial Services' CEO. "To be aligned with such a powerful brand as Allstate is something we are especially proud of. We're confident that the cross-marketing activities will prove to be highly beneficial to both companies."

Cyclechex is reportedly a leading online source for title history information about previously owned motorcycles, having been used by consumers in all 50 states, the District of Columbia, and 47 foreign countries. Cyclechex sales have grown steadily year-after-year since the product was introduced in 2010. Users can check up on multiple sorts of information on previously owned motorcycles, including: reported damage, last reported odometer reading, salvaged or rebuilt title, reported theft, recall history, and more.

To learn more about Sparta Commercial Services, visit: spartacommercial.com

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