Sufiy's  Instablog

 

  Finally Better Place gets on the ground in Europe! We like the idea for our Lithium investments as it will increase the amount of Lithium batteries needed in order to have the ready and charged batteries at the Battery Switch Stations. Whether it will be commercially viable remains to be seen. Government support in this infrastructure roll out will be crucial, but it is the ready technological solution to dramatically quit Oil addiction within just a few years if somebody really liked to. 

  This scheme will require a large capital investments in order to build the Battery Switching Stations and keep the stock of the Lithium batteries. Customers will have to chose only one model of Electric Car at this moment, but it all will become irrelevant if Oil will be priced above $150. Israel is rolling out this system already, Denmark has now its first station and Australia has signed out as well now. Chinese are talking about thousands of Battery Switching Stations and they can succeed, because there it is the part of the new 12th Five Year Plan. 

  The very important message is that Electric Renault Fluence Z.E. price will be the lowest on the market compare to other Electric Cars. You will not own the battery and will have to lease it from the company. It is a smart solution, when warranty and battery's durability is taking out of customer decision process. This battery lease allows to make the pricing lower with monthly payments. Nobody pays for the gas upfront when we are buying ICE cars anyway. Better Place and Renault promised that the price for the Electric Car will be comparable to the Renault Fluence with diesel engine  and your running cost, including battery lease and electricity bills, will be at least the same at these gas price levels. 

Link to Videos.

 

 

 

 

 

 

"Better Place Unveils Europe’s First Battery Switch Station in Denmark

 

June 28, 2011

 

20 Battery Switch Stations to be deployed over the next nine months

 

Copenhagen, Denmark (June 28, 2011) — In preparation for commercial launch later this year, Better Place today unveiled the company’s first Battery Switch station in Europe at an event in Gladsaxe, just outside Copenhagen. The station, which showcased the company’s Battery Switch technology, switching a Renault Fluence Z.E., is the first of 20 Battery Switch Stations to be deployed across the country over the next nine months as part of the company’s nationwide network of charging infrastructure that will launch later this year in partnership with DONG Energy and more than 45 municipalities.

 

In March, Better Place opened the Better Place Center in Hellerup, Denmark and since then, nearly 3,000 visitors have passed through the center and interest in a tour of the Better Place Center continues to grow. Moreover, nine out of 10 visitors have said after the visit, that they are considering buying an electric car. Better Place and Renault will begin marketing the Fluence Z.E. later this fall.

 

"The Better Place solution offers a great driving experience, improves air quality and increases the share of renewable energy in the electric grid – all of this at a more affordable cost of ownership than comparable conventional cars," said Johnny Hansen, CEO of Better Place Denmark. “I am convinced that with the Battery Switch model we have overcome the last barrier to the electric car's commercial breakthrough: range, and based on the interest we have received so far, I expect this to be the top selling car in Denmark in just a few years.”

 

“Today marks a significant milestone for the partnership between Better Place and Renault. Together we are unlocking the full potential of electric cars, giving them virtually unlimited range because they no longer have to wait hours to charge. Danish consumers are poised to lead the transition to a more sustainable transportation model,” said Henrik Bang, Renault Denmark.

 

The battery switch experience is a simple, fully-automated process that together with the Renault Fluence Z.E. gives drivers the autonomy of unlimited range. Customers simply swipe their membership card, which authenticates the car and subscription via the Operations Center to activate the switch. The rest of the process is automated, similar to going through a car wash, so the driver never has to leave the car. In just a few minutes, a robotic arm removes the depleted battery and replaces it with a full one and the driver is back on the road.

 

Denmark’s adaptability in terms of new climate friendly technology, a strong commitment to renewable energy, largely powered by wind and political leadership that has set ambitious carbon reduction targets makes it the perfect match for Better Place and the Renault Fluence Z.E.

 

“Denmark is leading the global transition from oil based transportation to electric. Over the next nine months, the solution you see here will be replicated across the country – giving drivers the confidence and freedom to drive zero emission, zero oil cars with the same convenience they enjoy with today’s gas cars,” Hansen concluded.

 

###

 

About Better Place

 

Better Place is the electric car network that makes driving more affordable, convenient and sustainable through a revolutionary switchable battery model. Better Place is building the infrastructure and intelligent network to deliver a range of services to drivers, enable widespread adoption of electric vehicles, and optimize energy use. The Better Place network addresses historical limitations to adoption by providing unlimited driving range in a convenient and accessible manner. The company works with all parts of the transportation ecosystem, including automakers, battery suppliers, energy companies, and the public sector, to create a compelling solution. Based in California and privately held, Better Place has operating companies in Israel, Denmark, and Australia. More information is available at www.betterplace.com.

 

For more information, contact:

In Denmark:

Mikkel Linnet

Press Officer, Better Place Denmark

+4531734561

Mikkel.Linnet@Betterplace.com

 

In Israel:

Julie Mullins

Better Place

+972 548300654

Julie.mullins@betterplace.com"

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