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John Petersen
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John Petersen is executive vice president and chief financial officer of ePower Engine Systems, Inc., a company that has developed, built and demonstrated an engine-dominant diesel-electric hybrid drivetrain for long-haul heavy trucks that promises fuel savings of 25 to 35 percent depending on... More
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  • GM's Nightmare Before Christmas 6 comments
    Dec 26, 2009 4:14 AM

    An under-reported catastrophe of the LA Auto Show was the unveiling of the official GM song and dance routine for the Volt. While I spend a good deal of time heaping disrespect and derision on PHEVs and the companies that plan to make wonder-batteries to power them, this campaign stands alone at the pinnacle of bad taste and poor judgment. If you need a lift during the holidays, take a couple minutes, watch the videos, then share a link to this article with all your friends.

    This version has better sound without the dancers.

    I'm sure that Dinah Shore is rolling over in her grave.

    After 18 months of writing about the economics of energy storage and explaining why many proposed electrified transportation alternatives won't work unless we can find a way to re-write the immutable laws of physics and chemistry, I'm happy to see that the mainstream media is beginning to get the message and print stories like the recent Plug-in Hybrid Hype Gets Zapped from

    Notwithstanding the inane drumbeat of PHEV hype, I remain convinced that batteries, flywheels and other manufactured energy storage devices are an investment tsunami that will endure for decades and provide handsome returns to discerning investors. A complete archive of my articles on opportunities and risks in energy storage investments is available here.

    Disclosure: No positions

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  • Jack Lifton
    , contributor
    Comments (430) | Send Message


    The continuation of the Chevrolet Volt project tells us a lot about our society's obsession with "progress."


    I couldn't help but think of the "cargo cults ' created during World War II when objects from destroyed cargo vessels washed up on the beaches of remote, but inhabited, south seas islands, and the locals upon seeing aircraft, or parts of them, and such types of wonders that they had never before seen or even dreamed of, simply fell to worshiping them as gifts from,the gods. Perhaps some future anthropologist viewing this tape will think that the object of the dance is to make the gift from the gods come to life. It will take more than that I'm afraid.


    26 Dec 2009, 07:30 AM Reply Like
  • yellowhoard
    , contributor
    Comments (1500) | Send Message
    I wonder if the dance troupe got a government grant for that POS routine?
    26 Dec 2009, 09:14 AM Reply Like
  • John Petersen
    , contributor
    Comments (30629) | Send Message
    Author’s reply » Jack, I'd rather think of it as prophetic truth in advertising - if you like the PR program you're gonna love the car.


    Yellowhoard, since GM is operating on government money and the Volt is the centerpiece of its plan to become self-sustaining, I'd say there's a 100% chance that the dance troupe indirectly received grant funds.
    26 Dec 2009, 09:35 AM Reply Like
  • Advill
    , contributor
    Comments (2326) | Send Message
    Living in Europe where this kind of things are quite common I only can say this " They are fat dancers" specially the blond one!.


    26 Dec 2009, 05:59 PM Reply Like
  • skwestorange
    , contributor
    Comments (783) | Send Message
    Fat dancers are appropo for GM is it not?
    27 Dec 2009, 01:57 PM Reply Like
  • John Petersen
    , contributor
    Comments (30629) | Send Message
    Author’s reply » It kind of makes you wonder why we're so enthralled with size and weight issues when it comes to batteries.
    28 Dec 2009, 03:31 AM Reply Like
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