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GM's Nightmare Before Christmas

An under-reported catastrophe of the LA Auto Show was the unveiling of the official GM song and dance routine for the Volt. While I spend a good deal of time heaping disrespect and derision on PHEVs and the companies that plan to make wonder-batteries to power them, this campaign stands alone at the pinnacle of bad taste and poor judgment. If you need a lift during the holidays, take a couple minutes, watch the videos, then share a link to this article with all your friends.

www.youtube.com/watch

This version has better sound without the dancers.

www.youtube.com/watch

I'm sure that Dinah Shore is rolling over in her grave.

www.youtube.com/watch

After 18 months of writing about the economics of energy storage and explaining why many proposed electrified transportation alternatives won't work unless we can find a way to re-write the immutable laws of physics and chemistry, I'm happy to see that the mainstream media is beginning to get the message and print stories like the recent Plug-in Hybrid Hype Gets Zapped from CNNMoney.com.

Notwithstanding the inane drumbeat of PHEV hype, I remain convinced that batteries, flywheels and other manufactured energy storage devices are an investment tsunami that will endure for decades and provide handsome returns to discerning investors. A complete archive of my articles on opportunities and risks in energy storage investments is available here.

Disclosure: No positions