Youku Tudou Group announced on March 19th, that it established strategic cooperation with smart TV company Konka Group, and provide video software service for its Internet TV.
The two groups will create the smart TV terminal "Easy Terminal". Youku inserted the exclusive functions and services of Youku TV APP in all products of Konka. Users could not only enjoy mass videos on Youku through the screens of Konka, but can also enjoy the data sync of PC, mobile devices and TV. At the same time, the two groups created the "Easy Platform". "Easy Platform" is a completely open platform. It is open to the providers of contents and apps and also to the companies in the same industry. The CEO of Youku Tudou Group Yao Jian said, they chose not to make screens because this strategy of inserted video service can show the advantages of a professional video company better.