According to the information published by China Security Regulatory Commission on Mar. 19th, Beijing JD-360 Buy E-commerce Corp. has become the second to provide third party e-commerce platform service for fund sales institutions.
Fund companies from now on can open direct sales agencies on JD.com. In the beginning of March, JD officially released E-bank payment. Previously, related officer in charge of JD said that JD would push out a finance product Private Exchequer. After the users transfer money into the Private Exchequer, they can purchase finance products. There will be two types of money market fund products provided for Private Exchequer users, Huoqianbao from Harvest Fund and Zengzhibao from Penghua Fund. JD's future finance plan is more than this, but a fund supermarket similar to that of Taobao, where all fund companies can sell products on JD's finance platform.