Tesla Motors received at least 754 reservations of their award winning vehicle on the last day of 2012. With a price increase looming, potential buyers took a leap of faith and put down $5, 000 before the dead line. Tesla motors received around 11, 100 reservations this year and has around 24, 100 reservations total. Not including around 7, 000 delivered or canceled Model S's. The Tesla has gotten 20, 000 reservations from the US, around 4, 000 from international countries. Tesla's reservation run rate is around 93 reservations a day, 36 more a day than they are making. I would expect Tesla to increase supply of the Model S match demand. The 2013 price increase is $2, 500 on all varieties of the Model S, now includes 12-way adjustable, heated front seats as standard equipment. Tesla is the leading manufacturer of electric vehicles and is out to claim part of the premium sedan market and performance sedan market. I am a long term investor in Tesla Motors and believe they have a very strong business model. Buy receiving these reservations it provides the company with financing without interest. That is something no other company has been able to do. I would strongly suggest that you acquire at least some shares inTesla, 2013 will be a big year for them.
Disclosure: I am long TSLA.