GALE's earnings are today after the close of the bell. Last year this stock under went a period of promotion. You can see the start of this promotion in the graph below. This is good example of how the "toxic" chatter, even when it is under the radar, can be seen easily.
The official news of this promotion just came out this year and that, in part, killed the stock over the last few weeks. But, through the down turn the chatter has been positive and organic including a very recent spike.