Yesterday THQ made three announcements as they prepare to travel to the E3 expo. First, THQ will be hosting an investor meeting through a live audio Web broadcast at 4:30 PCT on June 15th 2010 in connection with the 2010 Electronic Entertainment Expo.
Second, Martin Good was promoted to Executive Vice President of kids, family, casual games and global online services. Martin Good has been with the company for 10 years and will be focusing on the online games across THQ’s two business units.
Lastly, THI announced the development for their new game, Biggest Loser Challenge for the Wii. Utilizing the Wii Fit, this game is a new interactive health and fitness experience, featuring trainers Bob Harper and Jillian Michaels. A new trend in games that involve motion capture has been growing with many developers attempting to get away from the stigma of the lifestyle associated with sedentary game play.
Microsoft’s Xbox 360 will be displaying project Natal at E3, a motion capture initiative to capitalize on this trend that Nintendo has started with the Wii. Sony and Playstation 3 are also attempting to jump on the motion capture train with their aptly named Playstation Motion Controller. Whether either of these peripherals will have as much success as the Wii is still unknown, but after E3 is complete we will most likely have a better outlook for our small cap gaming companies for the second half of the year.
Currently, THQI is trading at 5.56 up .29 or 5.5%