Apparently there is a "National Get Out of the Doghouse Day" for men, and 1-800-FLOWERS.COM (NASDAQ: FLWS) - the world's largest florist and gift shop - is on a mission to help out those troubled men. The campaign is called, "Guy's Guide to Flowers" and it serves as a one stop resource for the forgotten moments such as the missed birthday or anniversary, as well as the simple but common "we need to make amends" situation.
According to a recent study conducted by 1-800-FLOWERS.COM® and Wakefield Research, men make an average of one mistake a year that is so significant they give flowers to their loved one to help make up for it. The new website is designed to help men find unique gift ideas and tips that will aid their confidence when it comes to making a heartfelt apology.
"With the creation of the Guy's Guide to Flowers, we have created a one-stop resource where men can find appropriate gifts and advice for situations when they have not exactly been Prince Charming" said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM. "A fresh floral arrangement can help an apology go the extra mile and express feelings, emotions and love outside of words." With the countless amount of tools and finders on the website, 1-800-Flowers.com is sure to see some exciting business boom and positive movement in the market.
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