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  • Oxfam Crowdsources ‘Sounds' To Make A Song About Poverty 0 comments
    Jul 3, 2014 10:49 AM

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    Non-profit group Oxfam took crowdsourcing to a higher pitch as it solicited "sounds" from celebrities and ordinary citizens to craft a song about poverty and inequality.

    The "Song and Dance About Poverty" campaign, which was launched at the Glastonbury Festival, asks supporters to record a sound or music video that will be used in a final song.

    "Throughout the summer, we'll ask festival goers to help make a record and show how much the nation cares about inequality. You can sing on the track. You can dance in the music video. And we'll use the final track to ensure leaders listen and act," Oxfam said in a post at Glastonbury Festival's website.

    The group had set up a tent near the Pyramid Stage at Glastonbury to ask recorded contributions.

    The audio contributions, which can range from a simple hum, a quick beatbox session, a clap, or just plain noise, can also be recorded by dialing the campaign's hotline.

    According to Oxfam, the world's 85 richest people own the same amount of wealth as the poorest 3.5 billion people, or half of the world's entire population. Almost a billion people suffer from hunger while nearly 800 million don't have access to potable water.

    "That's why we're asking you to make a song and dance about poverty - literally - to demand political leaders close the gap between rich and poor once and for all," it said.

    Some of the recorded sounds which include "yada yada" and "la-la-las" are uploaded at Oxfam's page at Audioboo, an audio sharing and recording platform.

    Oxfam's Audioboo podcasts has so far garnered over 13,000 plays, thanks to the app's function that makes content playable right on tweets and Facebook without requiring any transfer to a new page.

    Audioboo is operated by Audioboom Group PLC (BOOM.L) and has 2.5 million registered users. Its various mobile applications and embedded players attract about 13 million active users a month.

    While relatively new, the podcast platform boasts of a growing user base and diverse roster of partners seeking to tap the power of audio recordings for various purposes.

    Aside from Oxfam, other big non-profit groups are tapping Audioboo to communicate their campaigns to the online audience and to receive audio messages from supporters as well.

    For Amnesty International, their Audioboo page is dedicated to supporters who want to record messages of support to those suffering rights violations across the globe.

    Christian relief group World Vision meanwhile taps Audioboo for news and updates about its priority development concerns.

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