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HEADLINE WRITERS EXTOL DOW 13,000

|Includes:AAPL, DBA, DJP, EEM, EFA, EPI, EWG, EWJ, EWZ, FXE, GDX, GLD, GXC, IEF, IGV, ILF, ITB, IWM, IYR, JJC, JJG, JPM, KBE, MOO, MSFT, MU, QQQ, SLV, SPDR S&P 500 Trust ETF (SPY), USL, UUP, XLB, XLE, XLF, XLK, XLY, XRT

Headline writers are busy spinning the Dow breaking above 13,000. It's a neat headline but as Ace Greenberg was fond of saying: "It's just a number." But this is the number Main Street and the media follow and obsess over most. The more cynical expression has always been; "The Dow is just window dressing for the tourists." After all the index is just 30 "price weighted" large companies whereas the S&P 500 gives you a better overall picture of market strength.

Economic data wasn't great but bulls managed to cherry-pick the news they liked and ran with it most of the day. Durable Goods sank (-4% vs -.7% expected and prior 3.2%); Case-Shiller Home Price Index (-.5% vs -.4% expected and prior -.7% previous); GS Weekly Store Sales (-1.0% vs previous 3.00%) and lastly, Consumer Confidence (70.8 vs 64 expected and previous 61.1) was what bulls grasped. The latter took the Retail ETF (NYSEARCA:XRT) much higher and now the sector is trading at 20 X earnings or a 40% premium to the overall market. I don't know about you, but earnings from the sector have been quite mixed.

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Stocks: SPY, IWM, QQQ, AAPL, XLK, MSFT, IGV, MU, JPM, KBE, XLF, XLY, XRT, XLB, ITB, IYR, IEF, UUP, FXE, GLD, GDX, SLV, JJC, DJP, USL, XLE, DBA, JJG, MOO, EFA, EEM, EWJ, EWG, EWZ, ILF, EPI, GXC