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David Jackson
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I'm the founder and CEO of Seeking Alpha. I worked for five years as a technology research analyst for Morgan Stanley in New York. I left in early 2003 to manage money (long/short) and explore new approaches to financial publishing, ultimately leading to the creation of Seeking Alpha. Prior to... More
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  • How Do The Most Successful IR And PR People Use Seeking Alpha? 12 comments
    Nov 5, 2012 1:22 AM

    About 3,000 IR and 2,000 PR people are registered on Seeking Alpha. We've been watching how they use the site. Here are five tips, based on what we see the most successful IR and PR people doing:

    1. Know what's being said about your stock

    Sign up for real time alerts on your stock at http://seekingalpha.com/real-time-alerts

    2. Tell us if an article about your stock contains errors
    If there's a material error in an article about your stock, we'll act fast to correct it. You'll find a link to contact our editors (Problems with this article? Please tell us.) in the "About this article" unit below every article.

    3. Send information to authors who write about your stock
    Seeking Alpha enables you to direct message authors who write on your stock or sector. You'll find a "Send Message" button under the author's photo on every article page. You can use that to send press releases, or even offer an interview with management.

    4. Ensure your conference call transcripts are being published
    Seeking Alpha publishes thousands of conference call transcripts every quarter. Make sure yours is included by going to the quote page for your stock on SeekingAlpha.com to check if the transcript is there. If we're not publishing it, email racheltova [at] seekingalpha.com

    5. Get your news in front of the influencers who matter
    As well as broad coverage of individual stocks, Seeking Alpha has outstanding coverage of macro, sector and theme issues. If you have news that's relevant, search for articles on your topic and send a direct message to the authors.

    If you're an IR or PR person, in what ways do you use Seeking Alpha?

Back To David Jackson's Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

This post has 12 comments:

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  •  
    I've been using Seeking Alpha real-time alerts for a few weeks now. A great way to stay up to date with what's being written about in Seeking Alpha. http://bit.ly/MJ1ZFr Highly recommend for all IROs (I've mentioned it in a number of my recent speaking gigs).
    26 Jul 2012, 04:55 PM Reply Like
  •  
    Darrell, thanks for this, and for helping spread the word in your talks, and on Twitter and LinkedIn.
    27 Jul 2012, 10:28 AM Reply Like
  •  
    David - according to our research, Seeking Alpha is the most frequently read blog by the institutional investor community (257 telephone interviews with US investors). Keep up the good work.
    Brian
    27 Jul 2012, 08:45 AM Reply Like
  •  
    Brian, thank you for the data. It would be great to hear more about your research.

    I guess we don't really view ourselves as just a "blog" anymore, as we strive to provide broad coverage of stocks, superb news coverage (Market Currents), and a high quality discussion community.
    27 Jul 2012, 10:27 AM Reply Like
  •  
    David - we don't refer to you as a blog either, but when we asked the question "what blogs do find most helpful as part of your analysis?" the answer comes back as Seeking Alpha. It's possible they view you under the overarching category of "blog", but you and I know it's much more than that.

    Would love to share more of our insights with you. I will reach out next week...
    27 Jul 2012, 06:17 PM Reply Like
  •  
    Following up on Brian's comment above, here's a post with more data about Seeking Alpha's readership among institutional investors (55% of the equity buy-side reads Seeking Alpha):

    http://seekingalpha.co...
    8 Aug 2012, 07:55 AM Reply Like
  •  
    I forward real time alerts to our corporate clients, recommending that they sign up. They do. Very useful service, David.
    31 Jul 2012, 10:51 PM Reply Like
  •  
    Thanks for your comment, JJ. Do you work for an IR firm or an IR consultancy?
    1 Aug 2012, 04:19 AM Reply Like
  •  
    Thanks very much for this. As a retail investor, the thing I find most valuable about SA is the relatively unbiased third-party evaluations of companies and issues -- it's good to know that I need to start looking more closely at the sources of the info. Considering this trend, I hope SA will be appropriately diligent about enforcing full disclosure requirements.
    1 Aug 2012, 08:11 AM Reply Like
  •  
    It continues to be an excellent education site for a group of us who are beginners. I do forward information to my colleagues here and overseas. We have found it to be very effective in making more intelligent investment decisions.Thank you
    1 Aug 2012, 08:48 AM Reply Like
  •  
    As the person at Seeking Alpha in charge of comments and community discussion, I would like to add here that we welcome investor relations professionals adding their voices to conversations in comments, with one important proviso:

    You must disclose and make it clear on your profile and in any individual comments that you have a connection to the company in question, and specify your role at the company.

    Please see our comment guidelines, here (specifically, the section regarding disclosure): http://bit.ly/S99OoL
    25 Oct 2012, 01:14 PM Reply Like
  •  
    That's good to know. Thanks for the info.
    25 Oct 2012, 01:34 PM Reply Like
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