Barfresh Food Group (OTC: BRFH) started trading just about a month ago in the $0.75 range and quickly rose to $1.20 on heavy trading. From there the stock collapsed reaching a low of $0.40 before making a strong move back up towards $1.
Barfresh started out in Australia and is a manufacturer and distributor of ready to blend beverages. The Company recently acquired the intellectual property for its unique 'ready to blend' ingredient packs for North America and is ready to pursue this vast new market in earnest. The company's unique system combines all the ingredients of a great smoothie into an individually pre portioned pack that contains real fruit, low fat frozen yogurt and sorbet, fruit juice and ice. All the end customer has to do is open up the pack, blend the mix with water and it is ready to drink. According to the company this rivals any top juice bar product currently on the mar4ket and is easy, healthy and quick to make. The company's products have been sold internationally to chains including Subway and Krispy Chreme in Australia.
Barfresh Food Group began manufacturing in Australia in 2005 and quickly began supplying smoothie packs to a number of quick service restaurant chains as well as other food outlets locally.
Currently trading at close to $1 the stock has been subject to an aggressive online marketing campaign. While this is certainly driving the stock up in the short term we do not believe the stock can maintain these valuations over the long term.
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Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.