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BBRY: Why Do They Always Want More And More?

Jun. 18, 2015 6:43 AM ETBB
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Everybody is a bit nervous - for obviously opposed reasons - a few days ahead of E.R, especially in the "quiet period". And we get flooded by articles from analysts, experts (or the so-called) spreading "THE" reality, magic measure, super rumor or whatever they pretend to be relevant.
The reality is that we currently have no factual clue of how the transition - as explained by J.C, not "dreamed" by "anlaysts" or "armchair C.E.Os" - is going.
There's only one certainty : it will take time before trumpets, wistle and bells - if ever - sounds loud and clear in the crowd perception. I may be tempted to state that it's the main task they have to achieve once break even (finance wise) is reached.

I'm somehow encouraged by posts like these, because they keep asking "faster, stronger, better, harder" measures which implies, somehow, that the current strategy has flexibility; wiping away the old sentiment "BBRY is a falling knife".
Because all these "genius" strategies (I call them "magic wounds") imply such a pile of investments and goals shifts, there must be somehow an underlying sentiment here : "why on earth don't they use their $3Bil cash to do [whatever] ...". Let me finish the sentence : "... now they can afford it". Otherwise, that's plain utopia, fantasy, ignorance or whatever you want to call it and yes, in this particular context, you can add FUD at last.

There's a limit to the exercise John Chen and #TeamBlackBerry is trying to achieve here. They ave to be extremely focused on what has been planned and that's only a time for (formerly validated) action.

It's time to deliver what the plan has settled, like the plan settled it, within the time frame set for the passing points. There's simply neither time nor resources nor will to look back : calling into question is not an option. Fails will simply be cut, afterwards. That's how it is, as stubborn it may seem: the only way to conduct efficient change management. Especially when executed as an emergency therapy while the enterprise is fighting to survive (V.S strategic planned turnover). You may wonder why we ear so few from the board regarding strategy: I'd bet they're better in the shadow when every word can be turned into interpretation and mixed beyond reason to feed the rumors. No time and nothing to win here: just focus, shut up and deliver.

So, what does it mean for us, the "fans" ?
It means we have to consider BlackBerry as a long-term illness patient that is slowly recovering while he was depreciating before the shock treatment was ordered.
He probably suffers of side-effects and the everyday life at his bedside implies dedication and patience. Making brilliant plans for the future can help, but that's only an escape. Escape is good, even mandatory for sanity and forward perspectives. Still it cannot heal anything alone. Treatment must be followed in its entirety, even when first bump of recovery appear. Otherwise, it's simply inefficient and the pain implied only added more sufferings to the situation. And - yes - there will be additional treatments afterwards to offset some of the remaining side-effects. Afterwards.

So, what does it mean for me, the "stakeholder" ?
Above all, there's no surprise for me. When I bought my first tiny lot of BBRY shares (end of 2011), I knew :
1/ It was a (very) long term investment
2/ The risk/reward ratio was only slightly in favor of reward but it could be huge (multiples).
3/ I wouldn't bet my future on this and only invested available spare cash.
4/ I put my money where my words are. I was (and I am still) confident for the company future.
My investment was so long sighted (my daughter's 18 : still 2 and 1/2 years to go) it probably won't fit with any time scale used by traders. Even when I could have made subsequent profits, I played the "continuing bet", adding by small blocks until I reached the limit I fixed regarding my investment capabilities (1K shares). And here I am, fortunately helped with €/$ parity, sitting on my average price. Waiting for the fat lady.

In business there can be chance (more likely a fortunate "vision") but I've never seen a successful magic wound.
It takes time. And whoever tells you "yeah, you/he said that last quarter already", you're free to simply answer "yup: you too" ... And you're set for the next round.

From my thoughts direct to the keyboard, CrackBerry Ambassador and BlackBerry Elite hats off, for what it worth and to whom it may concern.

Analyst's Disclosure: I am/we are long BBRY.

I'm not a professional trader therefore my views are strictly personal and not meant to lead you in any investment strategy. Invest at your own risks after due research.

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