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  • The Importance Of Design And Innovation. 0 comments
    Jun 20, 2012 6:04 PM | about stocks: AAPL, MSFT

    There is a man by the name of Deiter Rams that shares the 10 principles of good design, and some where that design should be as little as possible and intuitive. It should be honest to the user, and simple to understand. Products made by Apple all follow these principles. And for Jony Ives, design is not talked about much, rather they think of the design as a way for a user to interact with an object they create. Apple products don't speak much design, in terms of how a fashion designer does, they speak of design as tools, which makes them last over the years longer, not fading away with trends, and looking as they were from the time you bought them, gaining personalities ( as time pass by with the things you put in them, and thus, the design is is aesthetic and those scrathes it gains show how the user is, if it is clean, it shows the user cares for it's products, and if it isn't it shows the user is active and wreckless, so it shows what type of personality you have over time.

    Design that lasts long is design that doesn't speak about itself, or doesn't showcase something that won't be cool in the next ten years. It is easily understood, like a knob on a door, is for turning, a switch on a device is to turn it on or off. However Design has not evolved over the years for many companies. Microsoft is an example of bad design, starting with the Zune. The device was literally a brown brick that people would have to carry around. It had it's own personality so it wasn't suitable for everyone, unlike the iPod that was out at the time, the 5th generation classic. Steve Jobs said that the reason the product was a failure from the beginning was because the people who built it weren't in love with the product. They didn't like music, and were in it to just make a few easy bucks, which is why the Zune was unsuccessful. When a company starts acting like this, their designs don't come from the perspectives of a product you would love to own. Much of the "designs" of Apple Products are by people who love to work with Apple. I'm using design as a hidden term because Apple's design is different than design by other companies. The iPod was built correctly for music lovers because the engineers who built it loved music, Steve Jobs did, and went on to create the world's biggest music store. Many technologies that offered subscription services didn't work because their models were sometimes overpriced and the user interface was complicated.

    The design philosophy behind Apple products is not design, it is function. They make products like another man makes tools, and don't use excess parts necessary to the design. Simplicity is key, on top is a device everyone can understand to use, but underneath the simplest things make up a very complex device, not many people would know what was inside. Many people have heard Jony Ive speak passionately about design, as not design, but of how the ideas that make his products come, and how they grow on him to affect the way as a final prototype is made before they commit to massive produce it.

    One key of new technology and design has always been evolution. When a technology becomes useless or is lesser than a newer technology, it is replaced. An example would be a floppy disc. You wouldn't design anything that has a useless piece on it, usb is smaller and better than a floppy disc. When we think of technology, as an evolving idea, ideas grow on top of ideas, improving the products we make this day for the future. We must evolve our products to continue with evolution or our products will be outdated. A sad ending company is RIM, the blackberry manufacturer. It didn't evolve its technologies and shareholders didn't continue to support it, and its costumers moved forward. The company built devices with clunky user interfaces and slow processors like the 1st generation storm. It was a great device but people didn't know how to use it, and it didn't multitask efficiently. By the time the iPhone 4 came out, people were impressed with Facetime and the gorgeous retina display. By the near future Apple lost it's technology passionate CEO, Steve Jobs, but the company continued under Tim Cook because they loved innovating for the everyone. It's that feeling that a device they helped built. It is that driving force that makes their products great, that they love to innovate, and believe in the work they do to be very important.

    (click to enlarge)Shown above is a concept phone for the future. It uses a single screen around the casing, and has the appropriate design requirements. When apps are moved to one side of the screen, they show up on the other side, as well as in the dock, with a total of 8 dock icons. It maintains the use of 2 speaker bands, placed on the top of the bottom of the screen, for stereo capabilities, and uses the side as a home for virtual buttons, or an extra notification area. Here you can change the volume of the device, and skip the track you would be playing. It would display information about the track from right to left, as well as notifications of apps such as messages received, all from the sidebar, never having to leave your current app. An example would be receiving a text, displaying that you received a text on the sidebar after the banner has gone away, and you use the sidebar to click reply to the text, then use dictation software built in to reply. A simple but intuitive interface would be shown, such as a speech bubble and an entry field with a diction icon and a reply button to the right. Once the message is sent, the speech bubble would float from right to left disappearing from the left side, and displaying current application buttons or the basic phone buttons. An all around screen would also have a faded side, that could display a 3d logo animation or the screen could serve as a secondary app space, for simultaneous dual app handling. Even touch based gestures such as motion sensors could create a 3d effect, where you can control part of an application from the back and also the front, such as technology present in the Sony Vita, but without the need of all those sensors.

    The future design is easy to understand, but requires a bended all around screen that is bended and willow glass. The design allows for flexibility and button customization on the sides, such as a Wireless Network ON Switch or an individual Camera switch. You can create custom buttons possibly, and include many new ideas to the device. These include the idea of device transparency using the cameras as a live wallpaper or a way to connect display messages on the back of the screen, which of course can be said to be the front of the screen. Overall, this future design does need little improvements, but it is one that will be identified as the first design that included a full length screen all around the device and two pieces on the top and bottom to lock the components inside. This device does not have a 3mm headphone jack because it has built in wireless Bluetooth to take advantage of no wires, and can be charged with a pad, or for people that don't know, lithium charging microwave technology available now. It connects to other devices with built in technologies that allow it to send long files across the devices, without a wireless network available and turns off it's unused resources when not in use for efficiency. The bottom and top parts are made of full metal. The on/off button is now virtual, and all these buttons functionalities help reduce earth resource usage.

    When we speak of design, we mean functionality and user comprehension. Less is better.

    Stocks: AAPL, MSFT
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