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Daily “Ways-to-Play” The News Before the Moves 12/17/2009

|Includes:CEW, EEM, FAZ, FDN, iShares U.S. Financials ETF (IYF), IYK, KO, PBW, PMNA, RTH, TAN, XLF, XRT
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World's Top Polluter Emerges as Green-Technology Leader

A broader effort (is underway in) China to introduce green technology to the world's fastest-growing industrial economy -- a mission so ambitious it could eventually reshape the business, just as China has done for everything from construction cranes to computers.

buy PowerShares WilderHill Clean Energy Portfolio (NYSEARCA:PBW)

buy Claymore/MAC Global Solar Energy Index ETF (NYSEARCA:TAN);

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WSJ: The Case for Optimism on the Economy

By ALAN S. BLINDER The U.S. economy is digging itself out of a deep hole. You have probably heard a lot of doom and gloom lately, including talk of a jobless recovery, an L-shaped recovery (which means no recovery at all), or even a W—the feared double-dip recession. The Scrooges have a point: There are serious dangers to the nascent recovery. But you've heard all that many times. Let me offer instead, in deliberately one-sided fashion, the case for optimism. It is, after all, t

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THE FOUR REASONS EMERGING MARKETS WILL OUTPERFORM IN 2010 (Pragmatic Capitalist)

TPC: "JP Morgan recently released their expectation for a full 30% rise in emerging market in 2010 and now analysts at Merrill are expecting a similar outlook. Merrill sees very strong emerging market equity growth of 20%+ due to 4 primary trends. Despite my natural urge to view the consensus from a contrarian perspective Merrill points out some valid fundamental reasons for emerging market outperformance:"

buy iShares MSCI-Emerging Markets (NYSEARCA:EEM)

buyPowerShares MENA Frontier Countries Portfolio (NASDAQ:PMNA)

buy WisdomTree Dreyfus Emerging Currency Fund (NYSEARCA:CEW);

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The decade of decadence

"Time can be measured many ways but through a pure financial lens, the last ten years have been nothing short of remarkable. "

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Fed Inching Toward Higher Rates

"The Federal Reserve made no direct changes to the stance of monetary policy today, leaving the target range for the federal funds rate at 0% to 0.25%. However, the language of the statement included several notable changes that recognized better economic prospects and provided information on the winding down of special liquidity facilities."

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Internet advertising: Clickety-click

Online advertising is on the rise

buy First Trust Dow Jones Internet Index Fund (NYSEARCA:FDN); Check out how others are using ETFs to capitalize on this news or add your own opinion
 
Spendthrift to Penny Pincher: A Vision of the New Consumer (WSJ)

By LISA BANNON and BOB DAVIS - Wall Street Journal Next spring, Fine Living Network, a cable channel created in 2002 at the height of America's infatuation with affluent living, is slated to be phased out. In its place, Scripps Networks Interactive Inc. will launch the Cooking Channel.

sell Retail HOLDRS (NYSEARCA:RTH)

sell SPDR S&P Retail ETF (NYSEARCA:XRT)

sell Claymore/Robb Report Global Luxury Index ETF (ROB);

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WSJ/NBC Poll: Wage Worries Trump Unemployment Fears

Americans are more worried that their overtime will be slashed or their wages will be cut than they are about losing their jobs.

sell Claymore/Robb Report Global Luxury Index ETF (ROB);
 
Coke Enterprises ups 2009 view, sees growth next year

(Reuters) - Coca-Cola Enterprises Inc raised its profit outlook for 2009 and said earnings should rise in a high single-digit percentage rate in 2010 IYK - ~11% KO

buy iShares DJ US Consumer Goods (NYSEARCA:IYK);
 
Meredith Whitney Whacks Estimates On Goldman And Morgan Stanley Sending Shares Lower

It's shaping up to be an ugly day for financials.

sell SPDR-Financial (NYSEARCA:XLF)

sell iShares DJ US Financial Sector (NYSEARCA:IYF)

buy Direxion Financial Bear 3x Shares (NYSEARCA:FAZ);

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Stocks: IYF, FAZ, XLF, IYK, KO, XRT, RTH, FDN, EEM, PMNA, CEW, PBW, TAN