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The author of Stockerblog worked for over 20 years in the financial services industry as a stockbroker, investment advisor, Vice President of a San Francisco money management firm, mutual fund wholesaler, and market maker on the Pacific Stock Exchange. He has written numerous articles for the... More
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  • Eva Longoria Stock Index Beats The Dow Jones Industrial Average 0 comments
    Jan 30, 2013 9:44 PM | about stocks: BEBE, DIS, HBI, MSFT, NWY, PEP

    If you read the weekend edition of The Wall Street Journal, you would have noticed the front page article about famous Desperate Housewives actress, Eva Longoria, and her political activism. She was co-chair of President Obama's re-election campaign and was on stage with the president during the inauguration.

    She has had a very successful career, winning several awards for her television roles in Housewives and The Young and the Restless. In addition, she is a successful businesswoman, working as celebrity spokesperson for several products, and even came out with her own perfume, Eva by Eva Longoria.

    Because of her fame, her product endorsements and connections to businesses can have an effect on company revenues. The stock prices of these companies can be built into a stock index, which can be compared to stock prices in general. You would find that we first started tracking Eva Longoria stocks back in 2007 and 2008.

    (click to enlarge)

    If you look at the share prices of the companies Longoria is connected to and built into an index, you would find that since July of 2007, the Eva Index is up 21.7% versus the Dow Jones Industrial Average which was up only 4.3%. The components of the Eva Longoria Stock Index are listed below along with her connections.

    Hanes (NYSE:HBI) celebrity endorsement

    New York & Company (NYSE:NWY) celebrity endorsement

    BEBE (NASDAQ:BEBE) SPORT celebrity endorsement

    Pepsi (NYSE:PEP) celebrity endorsement

    Starred in Desperate Housewives produced by ABC Television owned by Disney (NYSE:DIS), also starred in ABC's remake of Dragnet

    Microsoft (NASDAQ:MSFT) 'I'm a PC' television commercial celebrity endorsement

    Assumptions:
    This is price-weighted index, similar to the Dow Jones Industrial Average. Dividends were included.

    Check out additional celebrity stock indices such as Gisele Bundchen, Heidi Klum, and Angelina Jolie, along with numerous other celebrity stock indexes.

    Disclosure: Author owns DIS.

    Disclosure: I am long DIS.

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