Ted Graham's  Instablog

Regal is a JV partner with IMAX:

"And also during the first quarter 3D and IMAX titles continue to resonate with consumers, with 70% of the opening weekend industry gross on, My Bloody Valentine, Coraline and Jonas Brothers coming from 3D screens.

Monsters vs. Aliens achieved an opening weekend gross of almost $60 million with over $30 million coming from 3D screens. Consumers also continued to select the IMAX experience, as over 10% of the opening weekend grosses for Watchman and Monsters vs. Aliens was generated on just 2% of the screens.

As a result of these factors, on a calendar basis, first quarter industry Box Office finished up 9.5% over the same calendar period in the prior year."

"During the quarter our average ticket price grew by 4.1% and our concession per cap grew by 5.5%. Our average ticket price benefited from both IMAX and 3D product during the quarter and we were obviously pleased with the strong growth in our concession per cap"

"IMAX screens we have been showing a new business model with IMAX and we announced that we would be up to around 50 IMAX screens by the end of this year. We are still on target to be there. We are around 40 IMAX screens in operation currently and bear in mind that IMAX is somewhat of the -- it’s a territorial model and not every theatre is going to have an IMAX because of the way IMAX protects territories to a certain extent. So I think we'll have pretty good coverage in conjunction with some of our competitors by the end of this year as it relates to the IMAX format."