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Toyota Motor Corp (NYSE:TM) Seeks To Further Promote Sales Of Prius

Apr. 20, 2015 8:31 AM ETTM
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The Japanese firm is planning to come up with a new model of Prius which is sure to enthrall the auto industry.

The most recent Toyota Motor Corp news has been confirmed by Bloomberg that the auto making company is making huge plans to make it possible to somehow increase the popularity and sales of Prius series again. The auto making company came up with this idea after a survey was conducted by Consumer Reports Magazine which declared Chevrolet Volt to be the top car of the month. The Prius makers, who were founded in 1997, around 18 years ago and gained fame and progressed successfully, but due to the increasing competition in the market, the Japanese firm lost quite a lot of fans all over the world.

Even though Toyota Motor Corp has rivals like Tesla and General Motors in the auto industry, the company is still not discouraged and is planning to continue making cars that take it to new levels of benefit. To fulfill that purpose, the auto makers have decided to work on the Prius for some more time and come up with a new model of the car in the upcoming months. This new car model will be designed to create a renewed hype among the customers and give other companies of the car industry something to worry about. This step is being taken by the Japanese firm in order to regain their previous position in the market.

The Toyota Motor Corp New Global Architecture is the project that will be heading this re-making of the new model of Prius. In this project, the company is focusing on how to create new cars with old parts of the previous cars that the firm has manufactured so far. The Japanese auto giants are keeping a close watch on the manufacturing that is being done in the firm and is hopeful about the project to go on smoothly in the upcoming months.

Toyota hybrid not only has high expectations from this upcoming project but it is also sure that this will help the firm to overcome the previous crisis in the financial department that it has been going through. It has also been declared that the way of manufacturing and productions will be made less complicated and easier so that the cars they are working on are made in a lesser period of time.

The Japanese car making firm is also looking towards cutting down on the expenses and expenditures so that the financial downturn faced can be overcome. These costs will instead be used for the betterment and improved designs of the cars made under this new project which is sure bring a beneficial change in the position of the company.

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