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Longstanding investor in Looksmart (and a 69 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Microsoft's DNT - When Search Meets Display (The Creator Economy) 3 comments
    Sep 11, 2012 5:55 AM

    My comment to a Russell Glass (Bizo) article was submitted successfully and (I've noted), is awaiting moderator approval.

    In the article The Facade of Safety: Why Microsoft's Approach to DNT Is Harmful to Online Consumers and What to Do About It Russell concludes that "Microsoft has it wrong. Let's solve this right as an industry once and for all."

    My comment (in reply), is as follows:

    Hi Russell. Interesting but you seem to be forgetting that [The FTC's] Jon Liebowitz praised Microsoft's new approach on Do Not Track and (I feel) that The FTC Commissioner is likely to be proven correct.

    Many seem to be 'missing the point' of just where Microsoft (and in time, Google, Facebook and others) are likely to be coming from. - Is what I am clearly seeing.

    When Search meets Display

    I'm following closely what I feel becomes the merge of search and display along with the likelihood of a ONE marketplace (and a central, independent 'inter-connector') that may soon become a reality.

    The login is the key, I feel - as it's the first party "cookie" with user's giving an automatic opt-in approval.

    Just as (I can only imagine?) users give this same (1st party 'cookie' and access to their data) approval, when using the search engines!

    Microsoft (with Bing) Google+ (the Google & the other search engines), Facebook, Yahoo (via Bing) will all have this exclusive FIRST PARTY DATA to enable their own advertisers to target users in real time at that point of a search query either 'local' or, all over the web and right across a one publisher base or, publishers within a one open marketplace.

    Search targeting then becomes the ultimate opportunity for matching marketers with 'in market' users anonymously in what becomes a far more efficient, frictionless and with the elimination of click fraud and, that's all being based on a user's search intent query.

    Search targeting can then be anonymously had (and finding users on landing pages) across this one marketplace - even from own advertisers who are then able to more fairly find users from within a search engines' (own and on another's) publisher base. Is my feeling of what lies ahead.

    seekingalpha.com/user/36191/instablog/se...

    An opinion.
    ********

    An eg? The Yahoo! Bing Network

    LOOK: $0.93 Up 0.03 (+2.78%) 3:58PM EDT

    LC

    ps; - The Creator Economy

    "Just as the mass media were essential to the rise of the consumer economy, today's emergent personal media platforms are making the creator society possible. The quintessential example of creation is a Google search. Two decades ago, online search cost money in the form of a monthly subscription, but now, thanks to Google, it is free to the user. ............ Or, rather, it seems free but in fact the searcher is paying with each search-and the payment is the search string they enter.

    The string of text that goes into the search box seems valueless to the creator, but when aggregated with all the other search strings flowing in, it is valuable enough to make Google worth billions... A simple Google search thus typifies what drives the creator economy-creative value flowing in both directions at the same instant."

    Disclosure: Long LOOK

    .

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Comments (3)
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  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    "A Do Not Track approach that automatically “opts out” consumers would harm virtually everyone who uses or earns a living from the Internet. If advertisers and publishers can no longer utilize targeted advertising, it’s hard to see a scenario that doesn’t result in a pay-for-content model."

     

    http://tcrn.ch/NtZYML

     

    Hardly! And I have commented so, in reply to this article!

     

    More on DNT: http://bit.ly/PhOytP

     

    LC
    .
    15 Sep 2012, 09:51 AM Reply Like
  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    Ad Age:

     

    "When Ad Age originally reported Mozilla's plans to add the patch disabling third-party cookies, it was suggested that industry could collectively ignore the setting, as it did in response to Microsoft's default Do Not Track signal.

     

    However, Firefox's tool simply would not allow third party cookies at all. "The third party data companies will simply not be able to track users across sessions. This is much more comprehensive than IE's approach with DNT. And it's likely that IE and Chrome will follow suit," wrote Eric Picard, CEO of Rare Crowds in a comment on the original article."

     

    Story: http://bit.ly/ZCLHS4

     

    More on DNT: http://bit.ly/PhOytP

     

    LC
    .
    11 Mar 2013, 10:20 PM Reply Like
  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    "More people are spending more time in digital media environments than ever before. Marketers need to find ways to communicate with prospective consumers. What’s more, there are numerous first-party and contextual methods that allow for ultra-targeting with data and inference that are exponentially better than what the IAB is trying so hard to protect.." - Jim Spanfeller, CEO, Spanfeller Media Group

     

    Absolutely!!

     

    http://bit.ly/WzL0bp

     

    Thought from my Sept. 2012 post, above:

     

    <The login is the key, I feel - as it's the first party "cookie" with user's giving an automatic opt-in approval.

     

    Just as (I can only imagine?) users give this same (1st party 'cookie' and access to their data) approval, when using the search engines!

     

    Microsoft (with Bing) Google+ (the Google & the other search engines), Facebook, Yahoo (via Bing) will all have this exclusive FIRST PARTY DATA to enable their own advertisers to target users in real time - at that point of a search query either 'local' or, all over the web and right across a one publisher base or, publishers within a one open marketplace..>

     

    Now check the Upstream/Downstream Traffic in and out of Looksmart's intent based marketplace, as shown in my recent post:, here:

     

    http://bit.ly/Yn6upe

     

    LC
    .
    18 Mar 2013, 06:43 PM Reply Like
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