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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Looksmart (The Industry) Need To Lay All Their Cards On The Table 0 comments
    Sep 18, 2012 8:00 PM

    The following question was asked of me, back on 11/19/08. A former shareholder and I were discussing the future prospects of Looksmart.

    "Ross just answer me this, Why are you so convinced that Looksmart are a part of this super ad platform being built?

    There is no evidence that Looksmart is involved, and all of the evidence points to a faltering ad platform that couldn't maintain earnings for the last six months."

    The evidence presented here on my instablog (circumstantial as much of may be), clearly points to a predicted strong future for Looksmart.

    An Independent Marketplace

    That, the company has a unique positioning within the ecosystem to exclusively provide CPM and CPC (or, CPA- call it as you please) that's based on an actual user's search intent, and all in real time.

    And as far back as 2008 (in this article) Bill Gates is quoted as predicting that a CPA (cost per action) will eventually "change the economics of the search advertising market." In the very same article former Google VP of Search Marissa Mayer (now Yahoo's CEO) is quoted as saying that "CPA is the holy grail of targeted advertising."

    Yet what we are told (and may want to believe) and what we can (and should) see - is best explained in this two minute video.

    To continue on saying (or, accepting) that Looksmart are not involved, is like saying the collapse of Building #7 was not involved, in 9/11.

    Why continue on in trying to further fool people (but not all the people) and risk (the), what could have been?

    Looksmart need to lay all their cards on the table, and fast!

    Is my own opinion.


    ps; An interesting thought: "The reason we choose words corresponding to our modalities is that when we're seeing what we're saying we're not hearing what we're feeling."

    Disclosure: Long LOOK


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