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LookingConfident
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Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • My 'Message' Or, Story For Today (AGAIN), Comes To You Via Facebook 3 comments
    Sep 21, 2012 1:56 AM

    My 'message' (or, story) today, comes to you via Facebook. (Many links contained within it will not be showing though.)

    www.facebook.com/ross.bradley.18/posts/1...

    It seems (certainly if this instapost is published here on SA), that I may be getting a little too close for comfort?

    [Added today]

    I've just posted some 'thoughts' to a Facebook Group I belong to (yes, we are "The Dangerous Thinkers Association" - lol), that some may even find interesting. ... Please feel free to comment whilst you remain, free to comment, here.- If you 'get the picture' that I'm painting! :)

    The Dangerous Thinkers Association

    That day will come when the 100 in our membership here may be banned from posting to Facebook. - Other sites may choose to do so, likewise. My understanding is that when you go to a site, your link or, the link provided by the search engines send details of your IP ad...

    LC

    Disclosure: Always, only an opinion.

    .

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  • LookingConfident
    , contributor
    Comments (875) | Send Message
     
    Author’s reply » .
    Did you know this about Facebook? (Thanks 'Tree') :)

     

    Q? - How do third parties use cookies, pixel tags ("pixels") and other similar technologies on Facebook?

     

    A - We sometimes use service providers to help us provide certain products and services. ...For example, we use service providers to help you buy things using Facebook on your mobile phone. .As part of those services, a provider may use a pixel to collect information about your phone so that, if you choose, it can help us conveniently bill you through your regular phone bill.

     

    BESIDES (of course), targeting that 'user intent'!! :)

     

    LC
    .
    20 Sep 2012, 01:10 AM Reply Like
  • LookingConfident
    , contributor
    Comments (875) | Send Message
     
    Author’s reply » .BloomReach - < With a huge problem, a team of industry rockstars backed by $16 million from Bain Capital Ventures and Lightspeed Venture Partners, and the patented technology capable of executing, BloomReach could become the first $10 billion enterprise marketing company, joining other core solutions like Oracle, SAP, and Salesforce. SEO is dead, long live big data SEO.>

     

    < Here’s how BloomReach’s core product BloomSearch fixes this. First, it crawls billions of web pages per day and analyzes your site’s user behavior, including browsing, buying, and searching activity. A semantic interpreter teases out the underlying purpose of your content by referencing it against 10 billion synonym pairs and 1 billion phrases. Content is then compared with what potential visitors are searching for on the web.

     

    Your website’s structure and content are then optimized to supply what users demand, and exposed to crawlers to score you a big increase in organic search discoverability. >

     

    http://tcrn.ch/S99hlY

     

    And with (more) exposure that 5 billion or, more pieces of 'real time' DATA - and real time ad placements on Looksmart's partner SERPs, I'd imagine BloomReach may find reaching that target $10 billion enterprise marketing company just that little easier. IMO.

     

    LC
    .
    20 Sep 2012, 07:15 AM Reply Like
  • LookingConfident
    , contributor
    Comments (875) | Send Message
     
    Author’s reply » .
    From TechCrunch's above article. (And what a combination this would be with Lookdmart's RT 'user intent' ads, when they're showing on the search engine result's pages....Think about it.)

     

    < Say you buy search keyword ads for “red sweater”.

     

    ...If someone searching for “red v-neck sweater” is shown your ad and clicks through, BloomReach generates a landing page of the products most relevant to their original search.

     

    It might show red scoop-neck sweaters and brown v-neck sweaters rather than just standard red sweaters. ....... In a pilot program for an education company, BloomLift delivered 15% more conversions and a 50% increase in advertising profits.>

     

    Unbeatable!! IMO.

     

    LC
    .
    20 Sep 2012, 07:33 AM Reply Like
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