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DoubleClick Ad On Facebook?

Facebook Exchange explained: A huge new market for real-time ...

< Facebook hasn't released an official list of the DSPs it is working with - though Google's DoubleClick has notably been excluded - but two that are active in the UK, MediaMath & Turn have made their participation public.>

In the UK

< MediaMath VP of business operations for EMEA Greg Williams told TheMediaBriefing:

"The opportunity across RTB is huge. In the UK alone, last month we saw 38 billion opportunities to bid (for ad space). Before the launch of Exchange, you could only run Facebook ads via their console.

"But now, now they have provided a way for buyers to bid on their inventory in these automated markets. You are looking at something that allows everyone to get access in the marketplace."

Facebook Exchange does more than just free up a huge amount of new inventory for real-time bidding... For the first time, marketers can now target Facebook users based on information collected from their activity on the rest of the web.>

UHMmm? (Here, in OZ?)

DoubleClick Ad on Facebook? (Served by Eyeblaster?)

Lexus Australia

The Lexus CT 200h, a vehicle so unique it follows no other. "Like us to find out more.

Like · 55,068 people like this.

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www.facebook.com/ajax/emu/end.php?eid=AQ...

Location: s-static.ak.fbcdn.net/rsrc.php/v2/yD/x/Q...

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<script src="/WebResource.axd?d=S6kjkBsrIKni9uO5HCkv0c8eYObzibWXn9R6A7Yr_Fy7CW4dRFZm1HfcnUTEZ8xBYZDM-5zeTVk1tTgC1hp7d5YYw3o1&amp;t=634774015511919575" type="text/javas

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Google (SERP) results page

(Search Term: Ads related to Looksmart ajax ads)

Facebook Advertising | Facebook.comfacebook.com/AdsReach The Exact Audience You Want With Relevant Targeted Ads.

Link:

<a href="ad.doubleclick.net/clk;245338029;28007398;m?bs.serving-sys.com/BurstingPipe/adServer...&c=20&mc=click&pli=3114597&PluID=0&ord=%n" target="_blank"><img src="/carcontent/finance/CBA/CBA_200x90.gif" border="0" /></a> <img src="bs.serving-sys.com/BurstingPipe/adServer...&c=19&mc=imp&pli=3114597&PluID=0&ord=%n&rtu=-1" width="1px" height="1px" /> </div>

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This ad (I feel), was served via MediaMind's Eyeblaster

bs.serving-sys.com/BurstingPipe

creativezone.mediamind.com/Blog/index.ph.../

seekingalpha.com/user/36191/instablog/se...

AdServing technologies provide the platform from which all digital media campaigns are measured and controlled. Eyeblaster, DoubleClick and Facilitate Digital conduct customised education in the practice of AdServing implementation, system capabilities and advanced features.

www.digitalcadet.com.au/thecourse/techno...

seekingalpha.com/user/36191/instablog/se...

McAfee Communities: How to remove PUP (Cookie Eyeblaster)?

community.mcafee.com › ... › Corporate User AssistanceDiscussions

4 posts - 3 authors - 8 Feb 2011

I'm using McAfee Enterprise, and I see that the Cookie-Eyeblaster is deleted almost everyday, while I visit only legit websites (gmail, msn, facebook). ... party ad serving providers, including DoubleClick, Advertising.com (NYSE:AOL), ...

Ad Serving (targeted) - AudienceScience Inc. (formerly Revenue Science, Inc.)

2) The following cookies are set ONLY for users outside the UK who will be visiting the international version of the website:

Ad Serving (non-targeted)

The advertisements seen by international users of the site are served by a number of third party ad serving providers, including DoubleClick, Advertising.com (AOL), Adviva.net (Specific Media), AdRevolver (BlueLithium-Yahoo!), 247realmedia.com, Atlas (atdmt), Mediaplex (ValueClick) and MediaMind (Eyeblaster), amongst others.

This company uses cookies to discover general information about the pages on "bbc.com" that you visit and it also processes IP addresses to collect other non-personally identifiable information in order to place you in a "market segment". This includes data about the country, city or region where you are located and your domain name (e.g. what ISP you use). It then places advertisements onto "bbc.com" which it believes people in your market segment will find relevant.

MediaMind: http://www.eyeblaster.com

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Just 'thinking out loud', as so often is the case.

LC

ps; BME's - Biddable Media Engineers : Every Media House Needs Them

seekingalpha.com/.../1138821-x01-x01-x01-x01-x01-x01bme-s-bid... 2 hours ago

.