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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Seeking Alpha?? WTF?? 1 comment
    Oct 10, 2012 10:59 PM

    I mean ...."why hath thou forsaken me"?

    Opinions expressed in my posts are (always) just that ...opinions.


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  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    The post that appears to be, in question??


    "Search Retargeting - Across A ONE Global Marketplace"


    In quoting Simpli.fi from within that linked instapost:


    "Online searches provide a wealth of valuable data regarding consumer behavior.


    Whether gathered from major search engines such as Google, Yahoo! and Bing, or on publisher websites, search data speaks volumes about a consumer's interests, likes & dislikes & how they are prone to behave."


    And now, from within this most recent Simpli.fi article:


    ......."Most of the companies that have built technology to perform search retargeting are seeing billions of search events [**and there's likely up to 100 Billion, per day?] across all the major search engines and well beyond including on-site searches that're happening across thousands of websites outside of the search engines.


    They are also serving ads across hundreds of thousands of websites through numerous exchanges and networks.


    ....This means the user behind the search you are targeting can originate in Google and still be accessible when s/he lands on a website in the Microsoft family of websites within seconds of performing her/his search." - http://bit.ly/W0f0fi


    In that ONE (Global) Performance Marketplace


    There can only be the one auction based real time marketplace - to avoid all/any friction & ensure a protection of all proprietary data, across that one (independent) marketplace.


    An independent Looksmart has (almost) declared it's use of Intent Data on some over 3 Billion Search Queries/day. (received via Google/Yahoo)


    And here in Australia, we are told:


    That as part of the [Bing] Yahoo!- Microsoft integration, Yahoo!7 shares with Microsoft your search query, IP address, anonymous information from your web browser (information.....such as a unique identifier for your web browser) and other anonymous data...




    From a previous post: (Exclusive, search queries use.)


    Looksmart buy *"user intent" (yes, actual search based, keywords & phrases used - with access to about 3 billion/day) from both Google and Yahoo. (And from other search engines including Bing, I'd imagine).


    Looksmart then pass this on to advertisers (including Google's own) who, I feel - all pay a percentage commission of their winning (an RTB auction based CPC) bid price (to Looksmart), before they pass on the bulk for publisher payments-to it's marketplace publisher partners.


    From Looksmart's 'management commission' (of, say, 20%) the Co then pays a TAC of ~ 50% back to the very search engine-providing the paid click, 'search intent'. (See this link - http://bit.ly/ROS1lH)


    Facebook to soon, quickly 'Join-in'?


    Yes, Facebook: What Are they doing?- I do expect an announcement in the very near future. (But that's another story!)




    LOOK: $0.79 0.00 (0.00%) Oct 9 (Zero shares traded, today.)


    Always, simply an opinion expressed here.


    ** http://bit.ly/MpWYM5




    Disclosure: Long LOOK


    10 Oct 2012, 11:06 PM Reply Like
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