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Longstanding investor in Looksmart (and a 69 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Do Not Track - An Answer To That $64 Question? (Plus A "Solution" For Facebook?) 4 comments
    Oct 12, 2012 5:08 PM

    Jim Yu (in an excellent piece from Search Engine Land) points out some of the Differences In the New Google SERPs that really helps to support what I feel - eventually leads to that (my much talked of) intersection of search and display.

    Where Microsoft's stand on DNT and any such Sharing of a user's PII (personally identifiable information), then becomes an accepted protocol by all involved, and across the entire web.

    Jim Yu (who apparently lives in the LA, Cal. marketplace), explains it in part, as follows:

    "if I type in [Toyota], you see a similar pattern - a set of seven results, with the first result having breakout sitelinks. In addition to the seven organic results, there is "a Places pack" also with links to Toyota dealerships near my location (set to Los Angeles, California)."

    (click to enlarge)

    I have (today) asked the $64 question in a comment made to this post (here) as to just how long will it be before advertisers [in marketplaces around the world--being "local" to a user, as is shown within the above Jim Yu screen shot] get a chance to bid for positions (all in real time) for ads of these type across ALL search results, in a ONE marketplace? (One marketplace, that will include Google, Bing [Yahoo/Microsoft], Amazon search, etc)

    [With] The Looksmart Solution

    There is NO personally identifiable information of individual users involved here, as it all happens "in real time". And being so, there becomes only the ONE 'manager' during the entire process of this totally independent 'one-fits-all' (marketplace) solution. (A good-bye to the DNT kafuffle?)

    Search Targeting (Across a ONE, huge publisher base.)

    All such, 'in market' type users (based on a search query) can then be found by advertisers blindly bidding against each other - across an entire global marketplace that can include 'social', such as Facebook and Twitter.

    With the 'anonymous identifier' safely secure in that single management control/interconnector's safe keeping. - And in quoting Simpli.fi:

    .......This means the user behind the search you are targeting can originate in Google and still be accessible when s/he lands on a website in the Microsoft family of websites within seconds of performing her/his search." - http://bit.ly/W0f0fi

    And with access (also) to the 1 billion or, so members, that there are on Facebook? (Does it now become a case of - watch this space?)

    For Facebook?

    Within that above Facebook 'link', an article from Marketing Land (by Kevin Ryan) talks of Facebook, and future prospects for search. - I'm thinking that a (that above) Looksmart "solution" is more likely a/the thought that's occupying Mark Zuckerberg's mind at this very moment (or, should be), with search to possibly come along, some time later.

    And...it just so happens, that..... smile

    Facebook's Testing A Navigation Bar Layout With Notifications On The Right Near Ads And Gifts | Techcrunch

    < ......The reasoning for this "A/B test" might be that Facebook wants to put more focus on the right-hand side of the site, which is the place that houses birthdays, engagement or marriage updates, gifts and (according to TechCrunch), of course… advertising. >

    Always, only an opinion.

    LOOK: $0.78 Down 0.01 (-1.27%) Oct 11, 1:17PM EDT

    LC

    ps; (Thanks to John Battelle's Friday Signal - tiny.cc/nxx1lw)

    Senator Opens Investigation of Data Brokers (NYSE:NYT) Concerned that "an unprecedented amount" of personal information about people could be collected, mined and sold to the potential detriment of consumers, Sen. John D. Rockefeller IV (D - West Virginia), chairman of the Senate Committee on Commerce, Science and Transportation, has opened an investigation into nine leading information brokers.

    pps;THIS must surely be stopped! (Users being 'held to ransom'?)

    Above contained in: Legislators slam advertising group for advising members to avoid Do Not Track technology

    Disclosure: Long LOOK and excited to be so!

    .

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Comments (4)
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  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    As retailers become a lot more aware of BIG DATA (around the world) and the Do Not Track saga gets to 'sorts itself out' - I truly think that Looksmart are on the brink of such an incredible future ahead. Is my opinion.

     

    http://bit.ly/SVnMGb (Click on this image, to enlarge)

     

    LC
    12 Oct 2012, 06:43 PM Reply Like
  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    I feel that ‘social’ (like Facebook, Twitter etc) will all get to ‘join in’, …..When Search meets Display?

     

    Quote: “You don’t hire someone like Stasior unless you plan on building a search engine. Interesting time to be Google, with Zuck saying he’s going to do search and now Tim Cook (CEO of Apple) hiring a brilliant search brain.” - http://bit.ly/P5rt17

     

    LC
    .
    15 Oct 2012, 06:33 PM Reply Like
  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    Are we getting any closer? (A little 'warmer', perhaps?)

     

    <Marketers have learned to integrate intent signals from search engine marketing into retargeting for display ads. Now the online ad industry moves that concept into Facebook Exchange to verify when an ad actually gets viewed.>

     

    < Infolinks, a new suite of real-time intent-based display ads for publishers, taps into the CEO's days as GM of display advertising at Yahoo. Dave Zinman, also credited for co-inventing the ad server, said addressing real-time "intent" targeting supports verification and viewability at the time consumers are on the page.

     

    Infolinks' ad units serve nontraditional placements on the page. "Search is the place real-time intent is most commonly found," Zinman said. "We will serve display ads based on intent only when someone conducts an action, rather than previous intent.">

     

    Read more: http://bit.ly/Wf05PW

     

    http://bit.ly/SYueMq

     

    LC
    .
    15 Oct 2012, 07:20 PM Reply Like
  • LookingConfident
    , contributor
    Comments (846) | Send Message
     
    Author’s reply » .
    EU Regulator Neelie Kroes - EC vice-president and leader of the digital agenda, says:

     

    "The fact is, we need, as far as possible, a simple and uniform way of addressing e-privacy – across different providers and different types of tracking. You shouldn't have every provider reinventing the wheel on this one," Kroes said.

     

    "Going the whole way would be better than going half way. But going half the way together is better than leaving everyone on their own. Because it is a common approach, open and generative, fit for the global web."

     

    http://bit.ly/S3axH5
    17 Oct 2012, 07:39 AM Reply Like
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