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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Media/Advertising - The future ahead.... 2 comments
    Jul 10, 2009 2:56 AM | about stocks: LKST, MSFT, YHOO, KITD

    .......From the exclusive Sun Valley conference in Idaho (and according to this report), we could see the depressed economy taking years to turn around, is what News Corp Chief Executive Rupert Murdoch said on Thursday.

    ................."I'm shocked at the business mood, which is talking about either that we're at the bottom or going lower, but that it's going to take years and years, like five years at least, before we see any real growth coming out of this,"  Murdoch told Fox Business Network television in an interview at the conference. [But, I'm not so sure that you mean DIGITAL, Rupert? :) ]


    Then again,  this article suggests that Telcos are expected to derive about $56 billion worldwide from non-mobile IPTV services by 2013, according to new data from Infonetics Research.

    The research firm also found the number of pure and hybrid IPTV subscribers worldwide more than doubled in 2008 to 26 million, and is expected to surge to about 155 million by 2013. As a result, IP set-top box vendor revenue is forecast to grow at an average of 14 percent annually between during the forecast period.


    [ ...VOD (Video on demand) and IPTV (Internet Protocol TV) would be supported by both subscription and advertising or, a combination of both it would appear. Generally speaking the broadband "push" upgrade (speed, etc) not only here in Australia (no doubt), has a lot to do with these projections being made....]

    Funding: - http://www.xchangemag.com/articles/broadband-feds-funding-rules.html

    From Akamai (in the following link), we are told that ..........Each quarter, Akamai publishes a quarterly "State of the Internet" report...... This report includes data gathered across Akamai's global server network about attack traffic, connection speeds, Internet penetration and broadband adoption, as well as trends seen in this data over time. It will also aggregate publicly available news and information about notable events seen throughout the quarter.


    [ ..........And an 'insight' (and I have no doubt) into just how 'huge' the market for Advertising (on the web) will grow to. The "one-stop-shop" media "buy and sell" will be both 'offered' and provided for (in part - in time) by the likes of YieldBuild and SmartRotations and to be also facilitated by LookSmart's own AdCenter "inter-connector", is my opinion.

    ........It's the next "GOLD-rush" for smart investors who are prepared to do their "home-work" and are patient. And the "lobby" to support any investment made for the future comes from the top, as this next article clearly shows. ]

    < In a blog entry posted yesterday [contained in that link, below], Young-Bean Song, senior director at Atlas Institute, a division of Microsoft called for the digital ad industry to consider adapting its approach to metrics to mesh with more traditional measures like reach and frequency........ Such a shift is crucial for the medium’s growth, Song argues, particularly when it comes to convincing still-reluctant brand advertisers to shift more dollars online.

    “Brand advertising budgets represent about two-thirds of a $186 billion advertising market,” Song wrote. “Yet, only 5 percent of their overall marketing budgets are spent on the Web.” 


    [ Yes, this will soon, all change and it will change quickly, too! And that, you can be assured of. IMHO.]

    Disclosure: Holder of shares in Looksmart


    Stocks: LKST, MSFT, YHOO, KITD
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  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » It surprises me that you write:


    "Pass on Looksmart (LOOK) for the time being. They lost IACI, owners of ASK.com as an AdCenter client beginning in 2010. Their survival will depend on gaining clients in a troubled ad economy".


    Were you on the "bid" at your time of writing, perhaps?


    You are known to have sold your LOOK shares at a loss @ $0.97 after the Q1 Report was handed down. You posted the above here on July 13th.....


    And yet.....Just three days later, on Yahoo Finance's LOOK board, you post:


    <.....I admit to holding as a trade, looking for a technical bounce after this seller gets out.>




    One of the problems with "in and out" traders like yourself is that (I feel), you lack any form of credibility whatsoever, in what you write.


    You "pump" for as low as a 20cps rise on your meagre holdings and a day or, two later (in many instances, I've noted with you), you are bashing the very stock your were so enthusiastically riding up a few days earlier!


    Are you not poster Mike Mora who contributes over on the LOK board in Australia? Is this not you? Having the hide to post, that:


    "LookingConfident Doesn't Own LOOK Shares"?




    Yet, you pump stocks like KIT digital (KITD.ob) on your 'blogspot' and have a totally different Yahoo alias for both the above, for your other posts on the LOOK board and then there's MIVA and Interclick (ICLK) , LOCM, etc....
    You have been known to have "slipped up" with your multiple aliases and have been known to have replied to your own posts a number of times in the past
    And, you actually state on your blog, that ........."Stocks I am either actively trading or holding include KITD.ob, GOFH.ob, GA, NCTY, LOOK, MIVA, Q's, WWAT.ob."


    You are (in fact), a known "multi-aliased" poster all over the web and I can assure you, are held in very, very low esteem by long term shareholders of LOOK. And are you not the same Mike Mora, who is the principal of a Web marketing Co, too?




    Just wondering?


    Disclosure: Long LOOK shares.




    19 Jul 2009, 07:51 AM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    You are (in fact), a known "multi-aliased" poster all over the web and I can assure you, are held in very, very low esteem by long term shareholders of LOOK. And are you not the same Mike Mora, who is the principal of a Web marketing Co, too?


    Some "FREE" advertising for you, Mikey Mora, eh?


    "Would you buy a used car from Mikey Mora", remains the question.
    27 Feb 2010, 02:47 AM Reply Like
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