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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Yahoo Search To Become A "King Maker" For Facebook/Google? 1 comment
    Nov 18, 2012 11:21 AM

    This is such an interesting thought...That (according to BusinessInsider) Facebook and Yahoo are now talking a Search Partnership. - A move that could go a long way to seeing Facebook rival Google, as No1!

    ......."The two Internet giants have already collaborated together on a number of small projects - - for example, to 'share' Yahoo! News on Facebook, and have recently agreed to settle a number of long-standing lawsuits over patents. ......However, board members expect the talks to lead to more substantial collaboration based around, web-based search."

    Such a move could only help advance that ultimate (for advertisers) with any intersection of search and display. tiny.cc/1g5ynw

    Whereby (and similar to Google's newer pay-to-play PLAs), a search conducted by any of it's 1 billion users on Facebook - could get to see advertisers within any future RT (real-time) 'search intent' marketplace, then targeting users in a much-like fashion as to Google's search results (SERPs) and Microsoft/Yahoo's Keyword based ads - as are shown within that above (pay-to-play PLAs), link.

    It's still very much 'early days' - but the above 'scenario' (through an independent RT 'search intent' based marketplace) can become a reality. And its a possible situation where even Google's own advertisers can get to appear within Facebook user's search results!

    But like Katherine Rushton's thoughts (swanson1) this too, is only an opinion.

    Henry Blodget: A Yahoo-Facebook Search Engine Would Be A Brilliant Move For Both Companies--Here's Why


    Disclosure: Long LOOK


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  • LookingConfident
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    Author’s reply » .
    Danny Sullivan (who I note has chosen to NOT have me follow" him on Twitter - oh seriously, how "precious" have we all become in today's world, I ask?), "tweets" his feelings on the above Yahoo/Facebook search possibility.


    Danny Sullivan ‏@dannysullivan


    Seriously, the Telegraph article on Yahoo the Kingmaker is laughable. What Yahoo board member fed all this stuff out?


    With near on 275,000 followers, it really makes me wonder at times.


    18 Nov 2012, 09:48 PM Reply Like
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