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Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Yahoo Search To Become A "King Maker" For Facebook/Google? 1 comment
    Nov 18, 2012 11:21 AM

    This is such an interesting thought...That (according to BusinessInsider) Facebook and Yahoo are now talking a Search Partnership. - A move that could go a long way to seeing Facebook rival Google, as No1!

    ......."The two Internet giants have already collaborated together on a number of small projects - - for example, to 'share' Yahoo! News on Facebook, and have recently agreed to settle a number of long-standing lawsuits over patents. ......However, board members expect the talks to lead to more substantial collaboration based around, web-based search."

    Such a move could only help advance that ultimate (for advertisers) with any intersection of search and display. tiny.cc/1g5ynw

    Whereby (and similar to Google's newer pay-to-play PLAs), a search conducted by any of it's 1 billion users on Facebook - could get to see advertisers within any future RT (real-time) 'search intent' marketplace, then targeting users in a much-like fashion as to Google's search results (SERPs) and Microsoft/Yahoo's Keyword based ads - as are shown within that above (pay-to-play PLAs), link.

    It's still very much 'early days' - but the above 'scenario' (through an independent RT 'search intent' based marketplace) can become a reality. And its a possible situation where even Google's own advertisers can get to appear within Facebook user's search results!

    But like Katherine Rushton's thoughts (swanson1) this too, is only an opinion.

    Henry Blodget: A Yahoo-Facebook Search Engine Would Be A Brilliant Move For Both Companies--Here's Why

    LC

    Disclosure: Long LOOK

    .

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  • LookingConfident
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    Author’s reply » .
    Danny Sullivan (who I note has chosen to NOT have me follow" him on Twitter - oh seriously, how "precious" have we all become in today's world, I ask?), "tweets" his feelings on the above Yahoo/Facebook search possibility.

     

    ************
    Danny Sullivan ‏@dannysullivan

     

    Seriously, the Telegraph article on Yahoo the Kingmaker is laughable. What Yahoo board member fed all this stuff out?
    Details
    ************

     

    With near on 275,000 followers, it really makes me wonder at times.

     

    LC
    .
    18 Nov 2012, 09:48 PM Reply Like
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