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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Looksmart's Shareholders (Beside The CEO) Are Entitled To Be "Discontent" Too! 2 comments
    Dec 4, 2012 7:06 PM

    "We are discontent with our performance and results in the third quarter. The Special Committee of the LookSmart Ltd's Board continues to seek and evaluate indications of interest and other strategic alternatives."

    And that remains as ALL that Looksmart's CEO Dr. Jean-Yves Dexmier had to say (there was no Conference Call, held) in declaring the quarter's Total revenues of $3.9 million and a Net loss of $2.7 million, or ($0.15) per diluted share.

    [Q3] Revenue Increase plus Display on a CPM or CPC basis

    That there was an 8.4% increase in revenues Q/Q during this quarter of discontent-and the fact that the Company had advised on July 17th that it had planned on introducing Display Capabilities (whereby the existing advertising base were to be able to then get to buy display advertising on a CPM or CPC basis-with access to a majority of exchange inventory) wasn't even worth reporting to shareholders about? Of any progress?

    This Alexa chart below (showing the daily traffic trend to the home of Looksmart's AdCenter marketplace) would suggest that something has boosted traffic during the 3rd month of Q3 - the month of September.

    Traffic, that twice got below a ranking of 60,000 during the Q3 period, is now moving closer to a more than respectable ~16,000 ranking. This all started in Q3, yet wasn't worth a mention? - tiny.cc/rhjsow

    What I am saying is that Q3 (in real terms) had an increase in revenues Q/Q of some $300,000 + there's an additional $522,000 to it's debtors (on Q2) or, some $0.82M more revenue than the $3.6M had in Q2 - and clearly due to the introduction of CPM/CPC type impression buying in Q3 or, since 17th of July. That's an increase in the Co's advertiser network's comprehensive income (revenues, Q/Q), of some 24.8%!

    And of the stated $2.7 million loss (for Q3) in spite of some $0.6M being attributed to the PEEK Circus, some $0.2M (restructuring expenses), & $0.4M (capitalization of internally developed software) are one-off costs, and are (collectively) representing another $1.2M of that declared loss.

    Shareholders (count me as one) are "discontent" too, Jean-Yves! And they are well and truly entitled to be so.

    Only an opinion.


    Disclosure: Long LOOK and discontent!


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  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    "False words are not only evil in themselves, but they infect the soul with evil." ~ Socrates
    4 Dec 2012, 04:32 PM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    Swanson1 has made a total of 76 comments in discussing Looksmart's future with me. He has now gone into 'hiding' for whatever his reason for doing so.




    Was it to do with my posting of LookSmart's Benoit Vatere interview with Webmaster Radio at SES SF? http://bit.ly/pcRKQs


    An interesting column by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising (@AdExchanger today) supports what Looksmart are about.


    < 3. Networks still aren’t dead. Well, some might be.


    "This year, as exchanges further democratized access to display inventory for all buyers, proprietary data and multi-screen executions turned out to be the hottest differentiators.


    Players who have rich data at scale, from sources like search or an active user base, hold a massive advantage.


    Companies who can articulate and execute against multiple screens to find audiences across display, video, mobile and, in our case, Xbox, will thrive." >




    Yes, rich data at scale, from sources like search is what Microsoft's Jay Seideman writes of. - - - And this is exactly what an independent Looksmart global audience marketplace is all about! Looksmart's Benoit Vatere has said: "we have about 3 billion queries per day.." (Exclusive search queries data)


    5 Dec 2012, 01:32 AM Reply Like
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