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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process 4 comments
    Jan 30, 2013 1:41 PM

    'The new PLAs work more like AdWords, with retailers and merchants providing Google with information about a product, including an image and the price-and then working through an auction-based programmatic bidding approach.'

    And..For Marketers in Looksmart's (global) Marketplace

    "We follow users showing search intent.. image, rich media..yes..we are getting into this..we position ourselves to the OPEN market."

    Product Listing Ads (for both 'goods and services'- PLAs - with an image) are directly related to a user's keyword search and are displayed along-side the search results shown (on a SERP), in real time.

    ...Google also have what are termed as being Google Shopping (ads) that were once FREE, that have now become a 'paid-for' service in the US...These text strip Ads - link a user to a store's website and are only being made available to Google's Product Listing Ad customers. (Available to - I'd imagine, Google's top three highest bidders.)

    This article today (from Econsultancy in Australia) advises that on 13th February, Google UK's Shopping [ads] will also transition from being FREE, to become a 'paid-for' service.

    It is the Product Listing Ads (for both 'goods and services') that I feel will become involved in Looksmart's 'intent based' Open Marketplace.

    With (initially) the winning bid in Looksmart's auction, getting to appear along-side the user's next 'port-of-call' or, the next landing page, that he or, she (the user creating the search query), may next appear on. (Including social - Facebook, et al.)

    This would result in a more robust (blind to all) auction, with advertisers coming from many of the participating marketers - and from across the marketplace in targeting an 'in market' user. (Not just Google, as in this case).

    This will then ultimately provide much higher returns for publishers within the marketplace.

    I can one day (also) see Looksmart's 'ultimate' in auctions applying to the SERPs shown to users- of all of Looksmart's search partner (intent data) contributors.

    All, only an opinion, of course.


    Disclosure: Long LOOK and most happy to be so.


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  • LookingConfident
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    Comments (932) | Send Message
    Author’s reply » .
    [From the above instapost]


    #....For Marketers in Looksmart's (global) Marketplace


    "We follow users showing search intent... image, rich media..yes ..we are getting into this...we position ourselves to the OPEN market."


    "we are looking at the IP ... the individual user....but we do watch for IP's with 5 or, 6 clicks... building a quality score" ...


    Video? .."Google helps [us] a lot with this, with video ... we have same standard as Google has... it's easy for them to get it to us."...#


    And 'the show' must (and will) go on, is what I feel.


    "Google AdWords Gets Three Video Metrics Tools"
    by Laurie Sullivan, 3 hours ago


    ....."Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text and product listing ads (PLAs).


    ....While it seems that David Tattersall, product manager at YouTube, describes measurement tools for the video site, it makes sense for Google to expand the use on other platforms, such as Google+ and PLAs."


    And THAT (I feel sure), is EXACTLY what Google will soon be doing.


    (Anyone following these developments?)


    Read more: http://bit.ly/X92rv8


    Always, only an opinion.


    30 Jan 2013, 07:37 PM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    Adap.tv has a few mentions here on my instablog here @ SA.




    Check the May 27, 2010 (the 1st) entry- and in view of this post on PLAs, with the reference to Google helping Looksmart in my above comment.


    .......Besides the FACT that Adap.tv have long been partners with Looksmart for quite some time now, gives readers some idea of just how long "they" have been working towards this (one marketplace) PLA concept.


    Adap.tv (who employ former Looksmart VP in Dakoda Sullivan and are said to have an ad platform called OneSource that allows online video content owners to access ads from a number of sources using a single interface), in an earlier post on TechCrunch (in that link -July 6th, 2007), we are told ..


    "When videos play, Adap.tv digs up relevant Amazon products and Looksmart ads to populate an ad bar on the bottom of the video at key moments"


    ..They’re like adsense for video, tying contextual text ads based on the content of a video. It looks similar to what YouTube is aiming for. When videos play, Adap.tv digs up relevant Amazon products and Looksmart ads to populate an ad bar on the bottom of the video at key moments........ They use tags and other meta data, as well as speech to text translations to find out what the video is about."
    YES, Amazon! (Techcrunch as can be seen, has now deleted that link, advising of the above.)


    This article from MediaPost news today adds some more 'color' to the over-all picture, I feel.


    "Adap.tv Streamlines Ad Verification, Enhances Ad Targeting"


    < ........the Adap.tv Platform, Certified Viewability monitors where video ads appear, while verifying the size of the video player and its position relative to the browser viewport.


    ........Buyers can specify whether they want to target viewable-only impressions before the first ad request is sent."


    Read more: http://bit.ly/WEOhpe


    It's all (that global intent based marketplace), slowly coming together, I feel.


    31 Jan 2013, 09:04 PM Reply Like
  • LookingConfident
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    Comments (932) | Send Message
    Author’s reply » .
    " Bing About To Get Google-Like Product Listing Ads [Exclusive]"
    By Chris Crum · January 31, 2013


    "Pann [David Pann, GM of Microsoft’s Search Network] expects the product listing ads to come to market sometime this calendar year."


    .."The new product listing ads are just one thing Microsoft has up its sleeve for the year."




    ps; Related


    ArtFire Begins Submitting Items to Google Shopping


    "The official asks sellers not to click on ArtFire items in Google Shopping unless they actually want to buy the item, since each click costs the company money, “and our budget is set to a maximum daily spend,” he says.




    "Google Base Submission


    Auto Google Shopping Base Feed and Currency Conversion - When a member lists a product for sale on ArtFire, we automatically feed that product to Google Base shopping; this allows our members' products to appear in searches on the popular Google Shopping search engine.


    .......ArtFire also provides auto currency conversion for international shoppers. ArtFire recognizes where each visitor is located based on IP address and converts the sales prices to local currency using current conversion rates."


    2 Feb 2013, 08:18 PM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    "Product Listing Ads Remain Strong" - reads part of the headline.


    ........"The most important theme in paid search during the past retail holiday shopping season was undoubtedly Product Listing Ads (PLAs), an ad format by Google combining product image with other pieces of information such as price and merchant name."


    Read it: http://bit.ly/12PrnzV


    The concept of PLAs have had many mentions hereon my instablog.






    Any doubts about the the partnership that began in the U.S. more than a year ago, where Yahoo!, AOL and Microsoft agreed to offer each other’s premium non-reserved online display inventory to their respective advertising customers, should now be 'put to bed'.


    "Canadian Online Ad Partners Yahoo!, AOL Add Microsoft"


    "Advertisers in Canada have access to even more inventory, including inventory on Microsoft owned and operated sites and third-party networks.


    ..By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory in early 2012,


    Yahoo!, the Microsoft Advertising Exchange and Yahoo’s! Right Media Exchange initially served as the two marketplaces from which the partners can procure this inventory for resale to advertisers and agencies."


    I see this as a further step that can help extend 'reach' on publisher inventory for an (ultimate) marketplace that finds users in real time, based on a user's "search intent" - - who can then be served PLA style ads, at a very next landing page that a user may arrive at.




    14 Feb 2013, 06:43 PM Reply Like
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