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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Google Anchors The USER As Being The Currency Of Intent 2 comments
    Feb 7, 2013 7:06 PM

    In the past 48 hours a number of important deals have been announced as happening or, on the horizon.

    All have been carefully calculated and all have such a strong bearing on the direction - as to where AdTech is all heading.

    There's been:

    *Google's Acquiring Of Channel Intelligence.

    *A Yahoo/Google Contextual Ad Deal.

    And (by next week), there'll be announced:

    *Facebook's Deal to Buy Microsoft's Atlas.

    So, what's it all about?

    Consider that it's about (both) the USER and the rationalizing of the world of RT (real time) 'intent' - for Buyers and Sellers.

    Of MOST importance (news-wise), is that:

    Google has not only 'simplified' Google's own ad system by announcing it's move to "enhance" and "upgrade" AdWords - Google is telling all, that for existing and new devices - PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions & more (including DOOH), that the 'leader of the pack' is firmly anchoring the foundations of the future.

    One User - One Buy (Or, Currency.)

    Where targeted users (or,audiences) will be 'bid' for - not only across devices (as mentioned above), but across segments of or, across a total, global publisher (an all-inventory source), base! For viewable eCPM buys, any targeted audiences or, down to a single impression, by impression.

    Think of DSP's, Exchanges, inventory sources (like Yahoo) and ultimately (for user intent), of a ONE independent Global OPEN Marketplace.

    Always, only an opinion.

    LOOK: $0.9012 Down 0.0088 (-0.97%) 3:36PM EST


    Disclosure: Long LOOK


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  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    First Google -and now, Facebook.


    "Facebook Blurs Desktop, Mobile Ads"


    <The only way mobile ads will live up to their promise is if they cease to be a distinct category. This move should be seen in this light. It’s akin to Google’s recent roll out of Enhanced Campaigns, which tries to make AdWords a consistent environment for advertisers across multiple devices.>




    Yes Folkz ....We are chasing users - not only across a ONE publisher based marketplace but on whatever device they next appear, also.


    “We are running a small test in the U.S. where some people might see ads in the right-hand column that feature larger images."


    And here's an example of a Facebook (larger than life) Expedia ad unit - noticed by Matt Barash, on Facebook.




    9 Feb 2013, 04:39 PM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    "Ad industry blogs like 360i and AdExchanger have noted that Google is moving away from more granular forms of marketing while advertisers have complained about a loss of control."


    ".....some Google watchers have praised Enhanced Campaigns as a much-needed way to consolidate ad campaigns, and to make it easier for small ad buyers to join the mobile ad-buying landscape.


    At the All Things D event, Arora described how Google is also making it easier for advertisers to take advantage of distinct, new ad options associated with mobile - — - such as overlaying time and geographic location onto search queries."


    "Google stands by decision to end tablet-based ad campaigns"






    "geographic location onto search queries."


    (And no doubt, to allow for targeting user intent- onto or, from search queries, across all devices and a one open marketplace.)


    12 Feb 2013, 06:13 PM Reply Like
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