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Longstanding investor in Looksmart (and a 68 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Facebook's Performance Advertising a Real WINNER - No Doubt about that! 3 comments
    May 11, 2011 6:40 PM
    @On May 9, 2011 mention had been made in an instapost here - about how I see 'display' and Facebook Ads working 'hand-in-hand'.

    tinyurl.com/3nj9ocw    .

    My post (above link) mentions how businesses from around the world (both large and small) can effectively use Facebook Ads to 're-target' a Facebook member. from any-where on the web (that's on any publisher partner site within the Looksmart marketplace), or, on Facebook itself.

    Targeting and Re-Targeting

    Facebook had 'picked up' on a simple mention of 'spirit/s' @ a 'joke' FB non-event that I wasn't to be attending. Malibu siezed the opportunity provided to them (and, by Facebook), from that point.

    Read, how - tinyurl.com/3ponwc3  

    Today, I was unobtrusively 're-targeted' by Malibu once more and this time, on Facebook.  - -  If every picture tells a story, then the following could hardly be missed, within the run of all the "Latest Post" made among my FB Friend.

    *********
    2 hours ago
    Who’s throwing a BBQ this weekend? We hope we’re invited! 3 hours ago · 42141 · Like ·
    *********

    I then let Malibu know in a comment reply to them. (Click on Status)

    "That's such 'clever'..." on Malibu Rum's status.

    In a day where both Targeting and Re-targeting can be drilled down to individual users [http://selnd.com/l88VtZ - - - with their house-hold TVs next], there is not a business in the world that cannot be advantaged by this phenomena, that is about to hit them. [Facebook itself is said to now have more than 200 Million active mobile users]

    http://danr.me/lXqsJc

    They're now on-boarding an ultimate huge marketplace fast, too!

    http://bit.ly/m0VRWX

    OpenX

    seekingalpha.com/user/36191/instablog/se...

    But only an opinion, as always.

    LOOK: 3:58PM EDT: $1.86   0.00 (0.00%) 

    LC

    ps; And now (it would seem?), LinkedIn have joined the party. And targeting world-wide, I might add. As a member of this site and in having much to say about performance marketing on Facebook (but more likely via Looksmart's analytics - I've not been on LinkedIn for yonks), I've now been 're-targeted' by a re-targeter!! (That's cool!)

    I ventured back to the www.northjersey.com/ site, to see what else could be noted.

    This site is part of the Yahoo YPN or, it's 850 odd strong, newspaper, Yahoo Publisher Network.

    There's no doubt (in my mind) that Yahoo are now using the Looksmart marketplace, with the re-targeting of ads to their (or, at least in this this case), publisher partner sites.

    A surprise Ad recieved just now is for (would you believe), a site called:

    "www.retargeter.com/yuri-alexandrovski"

    Check it out for yourself.

    Then right-click on that (his) page, to then see the source-code of that particular Ad. (On, 'view page source')

    [Note: It's now been turned into an ERROR 404]   :)

    If I'm not mistaken:

    <a href="www.linkedin.com/in/alexandrovskiyuri";>LinkedIn</a></p>

    If you click on his "View Profile" (on his site page link, above) - it then takes you back to his LinkedIn profile.

    www.linkedin.com/in/alexandrovskiyuri

    Much about LinkedIn: seekingalpha.com/user/36191/instablog/se...

    And from; Google:

    LinkedIn Ads: Targeted Self-Service Ads
    Advertise on LinkedIn. Create an ad. Narrow your target audience by job function, geography, and more. Pay per click.
     

    Who's on LinkedIn

    Members

    100M World Wide

    40M U.S. Based


    Who You Can Target


    7.9M Business Decision Makers

    5.5M High Tech Managers

    1.3M Small Business Owners

    4.2M Corporate Executives
    ***********************

    pps; (From Twitter)     Growth of FB Across Global Regions http://goo.gl/2p6ks  In March 2011, 693 million unique visitors age 15+ visited FB up 43% from 2010. - Rhys Wesley

    That     end-to-end solution? http://bit.ly/lpVySf

    Disclosure: Long LOOK and happy to be so, too!
    .

     


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This post has 3 comments:

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  •  
    .
    LinkedIn - LinkedIn - LinkedIn ..See my post-script added to the above instapost. Great news, I feel.

    LC
    .
    11 May 2011, 08:43 PM Reply Like
  •  
    Yes ....'Targeting and Re-Targeting

    Facebook had 'picked up' on a simple mention of 'spirit/s' @ a 'joke' FB non-event that I wasn't to be attending. Malibu siezed the opportunity provided to them (and, by Facebook), from that point."
    *****************
    And (no doubt) now, Heineken is to use Facebook's '-re-targeting'.

    < "Through this agreement, Facebook will provide Heineken with a global marketing platform that reaches millions of people as well as access to Facebook's deep expertise in building long-term relationships between brands and their audiences," Heineken said in a statement. "The collaboration also provides Heineken with access to Facebook's latest products." >

    http://bit.ly/sWY2mW

    LC
    .
    7 Dec 2011, 07:35 PM Reply Like
  •  
    .
    News (a 'leak') in regards to Facebook and performance marketing, CPV type (and, using Looksmart's exclusive marketplace, no doubt) comes from Adotas today:

    <....while we’re tossing around reported Facebook rumors, here’s one of more personal interest to our readers: AllFacebook reports the network might be considering charging advertisers per engagement, rather than per click. Facebook’s conducting a test in which users can retrieve coupons via their email by clicking on premium ad units on the advertiser’s page. And reportedly, Facebook’s explanation of the program to advertisers contains the line, “You will be charged each time your ad is viewed.”>

    http://bit.ly/sq12iO

    Oh ...I've done a quick 'guesstimate' of Looksmart's Q4 advertising network revenues today, too! FWIW, as always! :)

    http://bit.ly/s8zYfX

    LC
    .
    15 Dec 2011, 06:23 PM Reply Like
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