Continued on from within an earlier InstaBlog .....MSN and YAHOO will get together... It's inevitable Charlie !!
##........The agreement between AT&T Interactive and Yahoo! is the latest addition to the longstanding strategic relationship between AT&T and Yahoo!, which runs across many Yahoo! products and services, including portal and mobile services, as well as powering Yahoo! Local with ad.content from YELLOWPAGES.COM. By tapping into AT&T’s Advertising Solutions industry-leading local ad sales force, Yahoo! extends its growing presence in the local online ad market, spanning a range of search and display advertising sales partnerships.##
Yahoo's CEO Carol Bartz - "We, now have a local sales force 13,000 reps strong"
Plenty from Yahoo's CC that is exciting. A role as a "pure play" Advertising Co for Yahoo becomes a little clearer, too. Yahoo have more than 100 leading sites around the globe.The Yahoo newspaper consortium has an approx. 850 publisher sites already .. In combining these with MSN's own, many global properties (with, Bing out to all of them - and to then have them all "managed" through MSN's publisher network), this then becomes a huge "canvas" for a massive Yahoo (Global) Ad Network (yes, those newspapers would get to "join" up in this area), to then target...... Along with global 'brands' buying inventory from 'in house' & agencies (along with hundreds of other Ad Networks), working directly in the marketplace, to then target (those Yahoo's 100 leading sites, plus MSN's and all other 'involved', publisher sites) around the globe, on a 7/24 hr basis ..
The "white-labeling" of both YieldBuild (for publishers) and Looksmart's SmartRotations (for advertisers) make this all possible....Someone, please tell me it's different ......................... And yes, with "accountability", always coming from those two "team leaders" for and on behalf of their respective "team" members...
With both 'sets' of analytics produced from perpetual RTB "live" auctions being conducted at both ends, in what becomes an ultimate, most efficient (and equal) to all marketplace, at all times.
Carol Bartz - CEO - In display, our Homepage is an essential ad buy for summer blockbuster movies and large advertisers such as Bank of America come to us because of our leading sites and large reach. We are partnering with B of A to promote its small business answer center.
The center is integrated with our popular social assets such as Yahoo! Answers and Yahoo! Group to capture user engagement. It is promoted across our network through related search and display ads.
We have also continued to innovate by introducing new ad solutions. This includes our Smart Ads partner program. It pairs Yahoo!’s massive reach and targeting capabilities with leading third-party ad technologies. This quarter we also piloted My Display Ad, a new self-service solution designed to help small & medium sized businesses easily reach their target audience on Yahoo! and extend our network of partner sites.
This emphasis on doing business with small & medium marketers is important. We see a huge opportunity to help these advertisers better understand online advertising and shift their ad business online. We also know that local relevance of both content and advertising is increasingly important to our users and capturing more of the local ad market is a big focus to us. To this end, we have announced today that we have expanded our relationship with AT&T to include the reselling of Yahoo! display ad inventory by AT&T’s advertising sales force.
Grouped with our strategic newspaper consortium partnership we now have a local sales force 13,000 reps strong. These relationships extend our reach into the fast growing local online advertiser segment.
We are uniquely positioned to win our game as we sit at the center of the online ecosystem. We are the largest online media company in the world and that makes us a huge draw for users and a unique opportunity for advertisers. At the end of the day, we know what we are and more importantly we know what we have to do to win. I look forward to sharing more about how we are doing with all of these initiatives and where we are headed at our Analyst Day in October.
Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha - New York,NY,USA
Many of them are winning awards & setting standards for what online advertising should be and we are very, very proud to partner with them. ...
Disclosure: Happy to be 'long', in LOOK