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Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • GroupM Announces An End-To-End GLOBAL Solution (With "Xaxis") 6 comments
    Jun 21, 2012 6:23 AM

    This post was written almost 12 months ago to this day, but much of what follows remains so relevent, in terms of developments within the past 24 hours or, so.... Now, there's Facebook!!!

    Twitter: WPP will buy direct on FACEBOOK too! With the Facebook Exchange adding "Xaxis" as a Partner http://bit.ly/MwCHW9

    Group M (via it's WPP 'technology' - according to this huge news), 'is attempting to ring fence its own source of premium supply before any one company [GOOG?] tries to dominate with an end-to-end solution'

    < Under the 'Xaxis' banner, WPP have unified all the business units that were previously housed disparately within GroupM, 24/7 Real Media , WPP . The execution of this strategy has enabled us to bring together, in a strategically aligned and executionally coherent manner, all of our global demand-side products into ------- a single global audience buying platform.

    Xaxis is the world's largest audience buying company.... It is to use data and technology to enable our agencies to reach and engage with audiences at scale and in the execution of these objectives, deliver highly efficient & optimized digital media, measurable value, dramatically improved performance, and actionable insights for our clients. >

    Full Story - http://bit.ly/ktstXP

    Can you discuss the technology that underpins Xaxis - - - the agency trading desk, the DMP, 24/7 Real Media and B3? How are you going to make all this tech work together?

    JN: Our Data Management Platform (DMP), powers Xaxis' audience buying solutions. Xaxis enables us to implement a highly sophisticated data management strategy, with data centers in Amsterdam, Frankfurt and on the West and East Coast of the USA, as well as in Australia.

    Our data and targeting platform is comprised of proprietary WPP technology, augmented by best-in-class technology partners. These partners will share in the success of Xaxis through incentives.

    WPP get plenty a mention, here on my instablog:

    seekingalpha.com/user/36191/instablog/se...

    As part of those 'best in class technology partners' (mentioned by Jakob Nielsen, the GroupM Managing Director Interaction), it would be hard to go past (for Data) the (Adobe's), Omniture 'line in the sand' and includes data from Google's DoubleClick. - tinyurl.com/5swar3o

    Group M Co's can get to buy directly into Google's publishers, via it's Invite Media. In discounting Google (completely), for interoperability, it brings both AppNexus and Looksmart (with it's neutral 'search/user intent' performance based advertising- -across the total marketplace offering), right into that 'talked of' technology partners equation.

    tinyurl.com/3tm5kg2

    [29th June - Sir Martin Sorrell last night laid down a gauntlet to Google's Mark Howe, claiming ...that the internet giant had denied Sorrell's WPP access to its data. tinyurl.com/3df4ee2]

    [Adotas - "On the supply side, Xaxis will be able to target audiences across the premium properties of GroupM's media partners." tinyurl.com/3u22sze]

    [AppNexus/eBay - - "the AppNexus platform provides single-point integration to the largest sources of inventory including the major inventory aggregators & ad exchanges like Google's DoubleClick and Microsoft's AdECN." See - AppNexus Ad Platform]

    I believe, that AppNexus and Looksmart are much-like 'peas-in-a-pod' and that wherever AppNexus may ever go, Looksmarts own 'global' performance based marketplace, will be sure 'to follow'.

    tinyurl.com/3sk3wbx

    Just an opinion, as always.

    LC

    ps; Mar 28th, 2011:

    "Agencies and agency groups currently using Olive Brand Response with their DSPs include Group M, MediaBrands and OMD."

    "The goal is to have the best technology in place in order to best monetize our publishers' inventory while providing our advertisers with the quality results they are looking for. This upgrade puts us in the best position to meet both of these needs." - Jeff Clark, head of technology,Olive Media.

    Olive upgrades for DSPs - Media in Canada

    APPNEXUS | Olive Media Taps AppNexus as Ad Server of Record

    pps; Appnexus & European based DEM in Mexad.- tinyurl.com/3ehs5m8

    Disclosure: Long LOOK and happy to be so ....
    .

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Comments (6)
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  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    A comment "tweet" for Twitter followers to see my headline over at Twitter. Sadly, Twitter have my posting directly, blocked. Yes, it's called CENSORSHIP.

     

    LC
    .
    27 Jun 2011, 10:04 AM Reply Like
  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    I believe, that AppNexus and Looksmart are much-like 'peas-in-a-pod' and that, wherever AppNexus may go, then Looksmart's own 'blind' performance marketplace, will be sure 'to follow'.

     

    Mar 28th, 2011:

     

    "Agencies and agency groups currently using Olive Brand Response with their DSPs include Group M, MediaBrands and OMD."

     

    "The goal is to have the best technology in place in order to best monetize our publishers' inventory while providing our advertisers with the quality results they are looking for. This upgrade puts us in the best position to meet both of these needs." - Jeff Clark, head of technology,Olive Media.

     

    "Olive upgrades for DSPs - Media in Canada"

     

    "APPNEXUS | Olive Media Taps AppNexus as Ad Server of Record"

     

    See links above in postscript.

     

    LC
    .
    28 Jun 2011, 12:18 PM Reply Like
  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    Sir Martin Sorrell last night laid down a gauntlet to Google's Mark Howe, claiming ... that the internet giant had denied Sorrell's WPP access to its data.

     

    www.brandrepublic.com/.../

     

    This clearly (then) points to the AppNexus/Looksmart 'twins' as most likely being those (the) 'best in class technology partners' (mentioned by Jakob Nielsen, the GroupM Managing Director Interaction), from in my instapost, no?

     

    LC
    .
    30 Jun 2011, 12:32 AM Reply Like
  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    GroupM China forms gaming marketing partnership.

     

    “Gaming is an effective way for marketers to create buzz among consumers.

     

    .......With the InGameAd partnership, GroupM offers advertising clients sophisticated cross-game and cross-social-networkin... ad platform solutions. Targeting across platforms and sites can now be done more effectively and cost-efficiently,” said Tony Chen, Managing Director, GroupM Interaction, China.

     

    www.webwire.com/ViewPr...

     

    LC
    .
    17 Jul 2011, 05:34 PM Reply Like
  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    Xaxis, the GroupM demand-side digital ad buying platform, has launched in Canada. .....The Canadian platform will reach both English- and French-speaking target audiences across an array of digital media, including display, mobile, social and online video.

     

    Read more: http://bit.ly/LpgE1f

     

    http://bit.ly/LpgE1h

     

    "Xaxis, a GroupM company that is part of WPP, is the world's largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis has a presence in 16 countries across North America, Europe and Asia. For more information, please visit http://www.xaxis.com ."

     

    http://on.mktw.net/L4biML

     

    LC
    22 May 2012, 07:48 PM Reply Like
  • LookingConfident
    , contributor
    Comments (911) | Send Message
     
    Author’s reply » .
    AKQA Media, Xaxis (the GroupM demand-side digital ad buying platform), WPP : "We believe in exploiting the detail of search for greater performance. We have this tech stack that can do that. It's also built on an ad server platform so it has flexibility.

     

    ,,,,,,,,,So yes, when Facebook made the Ads API available, we immediately redeployed our engineering team to work on that. We built something with similar philosophy, which breaks down broad demographic buying groups on Facebook and gives us individual reporting on sales. Instead of 25-44, we get reporting on every year.

     

    So we can say, "Yes 25-44 is your demo, but did you know 29-31 give you twice the response rate." We apply the same philosophy to Facebook.

     

    For performance clients, that gives better performance because you can reallocate to where performance is. For a brand clients, that allows us to create more personalized and relevant ad experiences for them."

     

    http://bit.ly/Nqsj4e

     

    LC
    11 Jul 2012, 06:06 AM Reply Like
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