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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Looksmart - Segmenting into two disparate groups, says CEO Ted West 1 comment
    Aug 6, 2009 1:45 AM | about stocks: LKST

    From within the CC made (following the Q2 Report) Looksmart's CEO Ted West, (in answer to a question on the line from Brian Swift - Securities Research Associates), tells him to....

    "..think of our business really segmenting into two...I mean internally it's into many more. But think of it broadly as segmenting into two disparate groups, they can both – they [can] both operate successfully across the Ad Center platform."

    In this reply, and in what I feel is yet another (completely ignorant of the 'realities'), nasty type post made by Smart Look: today, (over on Y) Re: The Numbers, Mike Mora, the very same sour poster from ShareCafe in OZ says:

    "Fact is Tex they will lose IAC/ASK as a publisher partner, taking with it 85% of their publisher services revenues"

    Is this so?

    And Smart Look: in this post http://seekingalpha.com/user/109861/comments and, (from one who had sold his 1000 LOOK shares as low as $0.97c), has now even described the Co, as being a 'stagnating first gen ad network' .. HMmm?

    CEO Ted West told us (in the CC) that.........

    "It remains our firm belief that significant industry value will be created through growth of the non-proprietary keyword search advertising market.

    With a highly fragmented $1.5 billion non-proprietary search business available in the U.S. alone, and no dominant player currently leveraging the scale advantage of leadership and market share, we expect consolidation to play a key role in the future direction and value creation in our market. It remains our firm belief that significant industry value will be created"  

    And that ..

    "During the second quarter, we introduced SmartRotation and beta tested optimal pricing to improve the AdCenter's performance for advertisers.

    We believe that these performance features are comparable to those from each of the leading propriety search advertising platforms, but also that they are unique at scale among competing non-propriety search advertising networks.

    ......We fully understand that to replicate these performance features of scale would represent a significant engineering undertaking for any keyword search advertising provider.......... Indeed others in the industry have taken note of the LookSmart AdCenter as well. Just last week, the AdCenter was nominated again as a finalist for the best search engine ad platform for 2009 by panel of experts organized by the industry trade group Search Engine Watch. Last year LookSmart took this award home"

    CEO Ted West, further added:........

    "We have a long history of scalability and performance innovation on our AdCenter platform...... During the second quarter, the platform processed well over 1 billion search queries and delivered over 2.2 million paid clicks per day. The AdCenter platform is build to scale, and importantly to operate and deliver paid click transactions both quickly and reliably at that scale".

    Mike Mora..... I mean...????

    ....Does this really sound to you, like a 'stagnating first gen ad network' ?

    From the Q2 Report (and the CC that followed) I feel, that not only do we keep IAC/ASK as a private-labeled publisher Network partner (when the time comes to 'drop off' from the existing, direct hosting agreement) involvement, but more than likely, it being in a much larger capacity, than that of now.

    On IAC/ASK , CEO Ted West has advised all in his opening remarks, that:

    "It's our understanding that ASL has strategic plans to develop its own proprietary AdCenter platform in order to attain greater control over its search advertising networks business...... While no definitive platform transition plans have yet been discussed with ASL, LookSmart does plan to support ASL in transitioning to its new platform, however long and in whatever capacity their transition process requires. We also expect to continue to exchange valuable keyword advertising fees under a separate and mutual distribution agreement between ASL and LookSmart in the future". 

    And, again, from the Q&A within the CC .....

    Q - Brian Swift: 

    Okay. And I guess lastly, I mean the publisher side of your business has pretty much been dominated by one customer. Do you have any prospects for replacing that or if you haven't by the time that goes away are you just trying to -- it seems like you wouldn't be able to have enough revenue for any kind of economy of scale to support that business. Where do we see that going?
    A - Edward F. West, President and Chief Executive Officer:
    "Yeah, we will continue to serve other smaller publishers under the license agreements on our Ad Center platform............ And we've focused on the service commitments to those that are growing and offer a profitable opportunity to LookSmart.
    There may be other opportunities and there are a select few as we've talked about previously on this call, a few opportunities to serve other publishers, larger publishers within Ad Center licence agreements, not unlike we have with our current customer". 

    Now that I have (hopefully) 'cleared the air' of some missunderstandings of both Looksmart's business and the IAC/ASK relationship, I'll post more 'thoughts' on what I feel has come out of the Q2 Report and the Conferance Call that followed.

    Cheers to shareholders!

    LOOK; On Aug 5: $1.40 Up 0.06 (+4.22%)
    Disclosure: Happy to be a shareholder in Looksmart.

    Stocks: LKST
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  • LookingConfident
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    Author’s reply » .
    A reminder to Mikey Mora (poster, Smart Look) and his "friends" at Yahoo! who are responsible for daily post CENSORSHIP (the deletions of my posts), on the Yahoo Finance LOOK board.


    Get your heads out of that sand and start to realize that there is a far better way than YOUR way. Take your blinders (blinkers) off, pleeease!!


    And could there be a better reminder than that of this excellent article from MediaPost and that of one certain response to it, I wonder?


    Don't "sell your soul" to the devil. The world has seen it all before and God only knows, it's ugly, ok?


    "Preserving 'Mexicaness'" is something you really need to read and a number of times Mikey. Learn from it. Instead of being a "Judas" to the cause.


    < Are we all ready for a United States [a world?] when the majority of the population shares more experiences with people like my wife and her Mexican friends than they do with people that grew up in predominantly white, blue-collar manufacturing and mining towns (where I came from)? It is coming soon. What do you think?>




    Why be a part of the 're-cycling' of the total bastard-ry of the past, Mikey? And, especially you, in view of YOUR very own heritage. Don't leave it all behind. Read this comment (below) and think about it. Hopefully you will.


    "I think this is absolutely terrific for so many reasons it would take volumes.


    Unfortunately, there is a wicked fever [that's] arisen right here in this country [the US] that's reminiscent of the beginnings of fascism and religious idolatry that can [only be] associated with the 3rd Reich and various other extremisms.


    May the force of you and your family's convictions help overcome the voices of denial. The more people understand their own history, the more preserved our own heritage and legacy are". [Or, will be]


    10 Apr 2010, 10:03 PM Reply Like
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