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LOOKsmart - There Are Better Days Ahead

It was within today's LookSmart Announcement of a Reverse Stock Split that I had noticed the following:

"LookSmart also operates Syncapse, a technology-enabled solutions company that uses social media data to help some of the world's most valuable brands to get to understand their customer needs and improve performance, and Clickable, a technology-enabled services company that helps companies and agencies manage their online marketing for themselves and their clients."

In recent times Looksmart had announced the acquisition of the Assets of Syncapse. (August 15th)

On 14th June 2012, Syncapse advised they had acquired Clickable.

"Clickable, one of the first three Facebook Ads API partners, expands the Syncapse Social Performance Management platform with an effective, scalable solution for advertising and amplifying word-of-mouth across all major social and search channels, like Facebook, Google and Bing. - Clickable clients include large digital advertising agencies under WPP and IPG, as well as the brands Ann Taylor, Etsy, and Medco."

That advice: (Copy and paste.)

In my own 'ramblings' (on my blog posts here), I have made many a mention of Clickable, in passing.

(Copy and paste to read any of the above.)

I have no doubt that this Syncapse deal (that included Clickable), will be very good and improve Looksmart's 'search marketing' capabilities.

Taking into account the adjustments (being, the 1 for 3 'split'), LOOK's shareprice closed down 4.77% at today's end of market.

- $0.1102


- 4.77%

LookSmart, Ltd. (LOOK) -NasdaqCM

Yahoo Finance: $2.20 +$1.43 (+185.71%) 3:59PM EST

Form 8-K / Current Report

Looksmart's shareprice has lingered down around the $0.70cps level while slow accumulation at this level has been noticeable. One buyer includes a board member in Thorsten Weigl.

Form 4 / Weigl, Form 4 /
Weigl, Thorsten

The 1 for 3 reverse split was called for to remain listed on the Nasdaq, as part of this Exchange's "rules".

The Co represents "value" on today's close, is my opinion of course.

Long and strong, as always. There are better days ahead.


Disclosure: I continue to hold all my shares in LOOK ;)