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LookingConfident Comments (821)
 
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"Attention Audience Buyers: Stop Buying Demographics"

< Audience-based buying is a model that will benefit digital marketers immensely by letting them discern consumer intent.>

< Search engines are blind to demographics - Type in a search query and websites have the chance to read the intent of the searcher and target appropriately, regardless of the searcher’s demographics.>

< The adoption of this audience-based model is a long time coming for the advertising world. Demographics were always a surrogate for what an advertiser was really looking for anyway. And now that real intent information has arrived, it is about time digital advertisers start using intent data to execute stronger campaigns.>

< No longer do we have to focus ad dollars only on sites where a high composition of our audience can be found.>

< For publishers, audience-based buying increases the quality and quantity of ad inventory and boosts CPMs. It levels the playing field against the mindset that audiences must fit nicely into a demographic bucket and that only sites with a high composition of a demo target will get the lion’s share of budget dollars from premium advertisers.>

http://bit.ly/FOvu1T

Quite amazing stuff when considering that Looksmart (from, within it's independent marketplace), had clearly advised above - for those who want to understand, that:

< LookSmart is the largest independent search company processing over 5 Billion search queries a day that drive millions of high quality online visitors and conversions for advertisers.

Through its advanced platform, LookSmart will provide advertisers and publishers with the only independent campaign management solution that integrates and cross pollinates search, display, video & mobile campaigns.

..........LookSmart's proprietary data and algorithms, generated from processing billions of daily search queries across its PPC network, analyze and evaluate anonymous consumer behavior to identify receptive in-market digital audiences across premium inventory.

LookSmart's agile and scalable targeting platform allows advertisers to provide integrated messaging to consumers throughout the purchase funnel, via search, display, video and mobile, to drive brand awareness and sales.>

Taken from the above Job description "vacancy", as per LinkedIn. (Now no longer active.)

"LookSmart, Ltd. to Report Fourth Quarter and Full Year 2011 Results on March 20, 2012"

http://yhoo.it/xQRPrr

LC
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16 Mar 2012, 07:54 PM Reply Like