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Longstanding investor in Looksmart with a passionate interest in the problems of newspapers and their success with their monetisation attempts, on the web. And the "times are indeed, a changing"..... I feel.... For, history will also show that ACAP (the, Automated Content Access... More
  • Looksmart - Commoditization with higher values..??? 0 comments
    Oct 24, 2009 09:27 PM | about stocks: LOOK
     At a recent OMMA Behavioral conference [ OMMA AdNets - Los Angeles ] Rich Frankel, president of Rocket Fuel [ Campaigns run better on Rocket Fuel™ ] points out that ad exchanges, in trading ad inventory & selling to the highest bidder, are looking for efficiency & Commoditization. "A huge challenge for the Internet for 2009 is understanding the value of the commodity," he says.....

    Frankel also argues that the exchanges may be adding some value in marginally increasing CPMs [and are said to be generally lifting prices for display Ads] for publishers and [are said to be certainly] helping the buyer bid efficiently, but the core problem is in discovering the actual value of the impression that is coursing through the system. ....

    Full Story: http://www.sharecafe.com.au/board_postview.asp?a=PVS&postID=492363&boardID=2117&sym=LOK

    Disclosure: Holding LOOK shares.

    Cheers!!
    Stocks: LOOK
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