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Longstanding investor in Looksmart (& a 67 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Looksmart - "We have signed Facebook" - AdCenter deal 3 comments
    Mar 22, 2010 1:14 AM

    Facebook had just 9 million users (members) at the time. Yet, some Looksmart shareholders had reason to be excited. Lots were happening in those early years of Facebook in spite of a number of (the usual) 'furphies' that were always a-plenty. ......

    It was Loren Baker (posting from in his SearchEngine Journal), who had reported one of the very strongest of rumours at the time, when he told all, of......  

    "Yahoo Buying Facebook for $1 Billion.

    He had also 'noted' that:
    "Facebook currently serves banner advertising provided by the Microsoft adCenter network and also utilizes the Looksmart AdCenter enterprise technology for serving their own ads." 

    http://www.searchenginejournal.com/?p=3819 .

    Andy Beal (Marketing Pilgrim) wrote:

    Does Microsoft, Facebook Pact Leave LookSmart Out in the Cold? .

      < .........Late Tuesday evening, Microsoft announced that Facebook had agreed to allow the software company to provide search & advertising listings to Facebook’s 9 million users. The Wall Street Journal reported that the arrangement was for three years.
    So where does this leave LookSmart? Jilted at the altar?

    recently announced  [Note: This Link that had Looksmart's CEO advising of the Facebook AdCenter deal - has long been "killed"], the same type of deal with Facebook and I met with CEO Dave Hills recently and he seemed very excited to have Facebook as an ad-partner.

    [That the "deal" was announced in a CC (or, it may well have been a webcast?), has no doubt, in that I had heard it myself. A number of times, in my replaying of the broadcast.]
    < So has LookSmart been dumped, or is there still room for them? I’ll email Dave Hills and let you know what he has to say.
    UPDATE: Here’s a statement from LookSmart’s PR contact, Carmella Lyman. "It's my understanding that the deal is still on."  We’ll let you know if CEO, David Hills, adds anything else.> 


    Facebook remain most likely to be a "strong" (private label) Looksmart AdCenter partner and would appear to me, to have been for all these years. IMHO.

    No mention of Facebook in my previous two InstaBlog posts [Looksmart's CEO told, that shareholders expect much more than is given] and likewise, none in the following  [Looksmart - Circumstantial evidence - Microsoft/Newscorp... or, both?], yet (again), more recent circumstantial evidence found may prove that the initial Facebook partnership with Looksmart, still very much stands.
    The news around Adobe's Omniture (alone) is compelling and is a strong link to the (neutral) "inter-connecting" Looksmart AdCenter (compatibility), equation. In my blog [ Looksmart to report it's Q4 2009 on 11th of March? ] there was some earlier news of:
    Omniture - Content Network Optimization

    *Create campaigns for the Google, Yahoo! and M [Microsoft] content networks from a single interface

    * Measure cost per acquisition increases separate from keyword search ads

    *Eliminate underperforming content network ads

    SearchCenter [Key Features] 


    Looksmart's AdCenter (and, with it's private labeled API for both publisher and advertiser) is designed specifically to (also) provide a 'separation' for the larger portals, and certainly would be the case, with any Facebook involvement. This unique feature will prove most efficient in allowing both the Microsoft and Yahoo entities, to then "compete" against each other, in (or, through-out) their 10 year search and advertising "deal". (More on that in another post).

    And as is the case with Omniture, the Omniture Publish is a "full-on" involvement with publishers (plus analytics and advertisers), so they (too) have that "need" to remain 'neutral" in their SearchCenter offerings. 

    < Facebook advertising is getting more deeply integrated into this service, called SearchCenter Plus.  Omniture has been active on Facebook since last year, although without an official partnership. It already offers tools for tracking traffic on Facebook applications as part of its SiteCatalyst web and mobile analytics service for advertisers; we’ve mentioned it in use by 1-800-Flowers’ Page.> 

     I had gone as far as suggesting that it was almost a case of: 

    Omniture 'standardising' Analytics - 'Line in the sand' clearly drawn -

    In my comments here [5 comments] I introduced China's Baidu and a "refresh" of a number of Looksmart announcements over the recent years - - - - that do show Omniture as being a long time partner of Looksmart.  Giant (China's Google?) Baidu are also doing a deal with suspect AdCenter partner (with LinkShare's parent Co), in Rakuten. (Besides, a controlling 'interest', in Thailand)

     < Omniture doesn’t appear to be getting any sort of special access to Facebook data, or to customers, through the deal. Rather, this is about bringing Facebook getting more access to big advertisers through Omniture; it makes money here by selling access to its high-end services.>
    <There are only a few companies [suspect, too] who help advertisers buy Facebook performance ads via the advertising APIs in beta today, like 77 Agency, Techlightenment (see Notes, below), TBG London and Tradimax.> 
     < Specifically, here’s what’s how it works. Omniture’s SiteCatalyst tool measures demographic segments, number of friends, types of social activity, friend invites, what portion of an app users spend time on, and how all of this engagement leads to actual sales. It launched a Facebook app measurement version in late May.
     The tool has now been integrated by Alvenda, a company that builds white-label storefront widgets for companies including 1-800-Flowers; the florist’s storefront, launched in early July, lets consumers on sites like Facebook make purchases without having to leave the page.>
    < LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell. > 

    Both Click Forensic & LinkShare on the same panel & the "keynote" speaker is one of LinkShare's leading online customers, in 1-800 FLOWERS.com?


    ClickForensic appears to be a 'most commonly' used, by all partners.

    [PromotionWorld : Yahoo and Click Forensic Shall Now Fight Click Fraud]
    Alvenda - Board of Advisors  - http://www.alvenda.com/about-us
    Alvenda has organized a team of industry visionaries and leaders to help us develop a valuable offering for our customers and a strong growing company. Tom Kersten - National Industry Director, Microsoft Advertising - Hellooo?

    Tom Kersten, Microsoft Corporation - NRF 100th Annual Convention ...
    events.nrf.com/annual2011/public/SpeakerDetails.aspx?...aspx... - Cached
    National Retail Director Microsoft Corporation Seattle WA United States. Tom currently drives the Retail industries' advertising strategy for Microsoft's ... Tom also sits on the Board of Advisors for Alvenda Corp, a commerce based ...]

     Moving along:
    Largest Ad Network on Facebook, LifeStreet Media, Acquires Ad Network Business ... - PR-USA.net - ‎Mar 1, 2010‎ -For more information:
    visit: http://www.lifestreetmedia.com/. The SocialCash team is an eclectic mix of developers and advertising industry experts. ...
      Alexa: LfStMedia.com 

    (See note below re; traffic to and from mywebsearch.com)

    Trailing 7 days Trailing 1 month Trailing 3 months Trailing 6 months Max
    proven success
    Since 2005, LifeStreet Media has grown to become one of the largest players in online media. We reach millions of consumers across the globe each month, serving over 8 billion impressions on the largest social networks and web publishers. - http://lifestreetmedia.com/publishers/

    real-time reporting
    Our online reporting platform has been earning rave reviews. It gives you 24/7, real-time access to your reports so you can easily monitor your revenue by hour, day, week and month. Click here to check it out. Image 2 Image 3.

    reaches millions of consumers across the globe each month, serving over 8 billion impressions on the largest social networks and web publishers.- http://lifestreetmedia.com/advertisers/
     And yet another (potential) private labeled AdCenter partner of Looksmart. In my opinion as always. And why not?

    Disclosure: Long LOOK - Happy to be so.

    Notes: (The "French Connection" wasn't paid his 'bonuses' for nothing, ok?)

    Vivaki partners with Facebook for social media launch

    SocialMedia.com, BzzAgent, Converseon, GoViral and Techlightenment, will combine with a number of Publicis ... partnerships with Socialmedia.com and Techlightenment, VivaKi agencies will have the ability to access social ... to participate directly in the social web through the development engaging social experiences. Techlightenment ... By Staff / Brand Republic 06-Mar-09
     Techlightenment - search - Brand Republic - search results from ...

    It is clear that this IAC owned site may have a lot to do with traffic relating to LifeStreetMedia.
    Trailing 7 days Trailing 1 month Trailing 3 months Trailing 6 months Max

    Images. |. News. TM, ® + © 2002-2010 Mindspark Interactive Network, Inc. All rights reserved. An IAC Company. Help | Policies. www.mywebsearch.com/

    According to eHow ...

    MyWebeSearch is a toolbar that you can download for your web browser. It allows users to search anywhere from the web using popular search engines such as Google, Yahoo, LookSmart and Ask.com.

    [So, it's fair to say that LOOK are there in the "mix" with AdCenter, no?]


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  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    In an E Mail sent near on 4 years ago, it had noted:


    < Hi "Judas" and Tex ..... (09/22/06)


    Never a dull moment, as they say ..... I have had a chance to have a gander at the Yahoo news and the Facebook rumour ..


    Seems a distinct possibility I'd imagine. And it doesn't stop MSN coming in "over the top" with a Yahoo buy or, merge, as we have bandied about.


    In August [remember], "Judas" wrote ........


    < Here is some wild speculation MSN BUYS LOOK! >


    Well, anything is possible these days, where money is concerned. Buying an audience is not unique and in many cases has proven a winner.


    Polarisation of the net continues, it seems and we (Looksmart) remain, "all dressed up", with seemingly, "no where to go" .... Well, not quite.


    We do have a very good way of adding revenues to the world of publishers and be it through or, with Yahoo.


    (Or, an eventual Microsoft, even). Looksmart (potentially) remain, an important "cog" to publishers worldwide who may (one day) get to appreciate or, learn to understand the concept of networking (the sharing of), both their users and all their "free" historical archived content.


    My reply to your thoughts "Judas", (at the time) were ..... (and just add or, transpose Yahoo in any fashion).


    Whilst I will always discount this type of happening and purely based on Dave Hill's "Looksmart are not for sale", who could ever forget (MSN's) Christopher Payne's famous last words?


    [MSN web directory does not match Looksmart 15 posts - 9 authors - Last post: 27 Aug 2003 - I read this in an article last week: "Separately, Payne said MSN is sticking with paid-inclusion partner LookSmart Ltd." (Chris Payne, ...]




    Yes.....".sticking with paid-inclusion partner LookSmart Ltd."


    < But, on 2nd thoughts you could be onto something, "Judas"....


    [Looksmart's CEO] Dave Hills said [his 'exact' words], "we have signed Facebook" ...To an AdCenter deal.


    So MSN announce, following a 3 way "pow wow" that settles on an articles 'feed' to Facebook, and through MSN?


    Now that is a possibility ...Remembering, Looksmart are now Web "neutral" and can prostitute it's way around the BIG Portals, in such a fashion ....


    So, in approaching a partner site having MSN or, Google WEB Search in place, we then tell them of the news, that an "articles button" installed by your search provider, displaying Looksmart Vertical results to your "users", can earn you AD revenues from your WEB search Co, and even through Looksmart.>


    Maybe Newscorp have gone cold on a Looksmart "buy-in"?


    Maybe Dave Hills and the board have 'stuck to their guns' in relation to a, "we are NOT for sale" policy ....


    Have we been left out in the cold as a result? I'm not so sure .....But what of the recent CBS and MyFoxTV Site developments?


    Something will "give" and we'll be there in time ...we really do have too much to offer, in that complimentary (an add on) type role....In MHO.




    More Notes:


    Subject: Omniture - Facebook


    June, 2007 - Interwoven Announces Partnerships with Omniture, Unica, and WebTrends




    "Intrigue marks Adobe's Omniture purchase"


    There was plenty of intrigue in Adobe Systems Inc.'s $1.8 billion agreement to buy Omniture Inc.


    Announced Sept. 16, the deal came less than two months after Omniture hired Brian Andersen as vice president of corporate development. He'd held the same position at Interwoven Inc., which sold to Autonomy Corp. plc earlier this year.


    Omniture used Martin Korman (pictured) and Bradley Finkelstein at Wilson Sonsini Goodrich & Rosati PC for legal advice.


    Wilson advised Omniture on its $120 million initial public offering in 2006 and its $394 million acquisition of Visual Sciences Inc. the next year. And the company's chief legal officer, Shawn Lindquist, practiced at Wilson from 1997 to 1999 and from 2001 to 2005, when he joined Omniture.


    On the banking side, Omniture tapped Nick Osborne, Michael Grimes and Paul Kwan of Morgan Stanley, which along with Credit Suisse Securities LLC, was lead underwriter on Omniture's IPO.


    Adobe used Glenn Nash and Peter Kerman of Latham & Watkins LLP for counsel. The company has historically used Cooley Godward Kronish LLP, [Looksmart's own Lawyer] which advised Adobe on its 2005 acquisition of Macromedia Inc. for $3.7 billion.


    Rick Climan and Keith Flaum, Cooley's top M&A lawyers, left for Dewey & Le-Boeuf LLP in early July, just a few weeks before Omniture hired Andersen -- and, perhaps, before talks between Omniture and Adobe began heating up.


    On the banking side, Adobe used George Lee, Pawan Tewari and Jeffrey Laborde of Goldman, Sachs & Co., which also advised the company on the Macromedia deal.


    LookSmart® AdCenter: Help Center - Why do third-party tracking software packages (like Webtrends) report that my site is getting less clicks than LookSmart? There are a number of reasons why..


    (6.5 Click Tracking) - sv-ampweb-looksmart-ad...


    Can I use third party tools to manage my campaigns?


    Yes. LookSmart has partnered with various bid management tool providers. Using a centralized interface, you can manage bids, track results of all online marketing efforts and manage creatives across multiple networks. To date we have launched partnerships with APEX Pacific, BidRank [BidRank Plus], ClickTracks [Lyris HQ Product Tour], LivePerson [About Us], MakeMeTop [Unica], Omniture [Adobe], Trellian and Atlas [Microsoft].


    [Unica Continues Shopping Spree; Acquires MakeMeTop]


    Omniture (Adobe) - Where it's all happening:




    May be of interest to some.


    22 Mar 2010, 02:22 AM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    It makes you wonder ....


    < LifeStreet's Facebook advertising network pits different ad strategies against each other to let advertisers see in real time which get the best results. >


    <“This is no vanilla ad server,” said CEO Mitchell Weisman, who founded LifeStreet in 2005 after leaving the controversial and now defunct Redwood City, California, behavioral marketing firm Claria Corp.>


    < Claria was previously known as Gator Corp., which distributed what some called adware, others malware or spyware, bundled with free software programs.>




    According to TechCrunchies.com


    In a recent study by Avast, it was found that Yahoo’s Right Media Yieldmanager was the cause of a majority of ad malware served. Yahoo alone makes up close to one-thirds of all ad malware served. While it looks obvious that it is the ad networks’ fault, Right Media VP Bennie Smith has blamed the publishers for the problem.


    Here is the ranking on the most unsafe ad networks


    1. Yahoo Right Media YieldManager
    2. Fimserve
    3. Advertangel
    4. Bannerimg
    5. Jambovideonetwork
    6. MySpace
    7. Zedo
    8. Vestraff




    A more detailed article here, says:


    Your malware, courtesy Yahoo, Fox


    p2pnet view P2P | Advertising:- Researchers at Avast say some large online advertising delivery platforms, including Yahoo’s Yield Manager and Fox Audience Network’s Fimserve.com, and to a far lesser extent, Google’s DoubleClick, are being used by malware merchants as delivery vehicles.


    “The most compromised ad delivery platforms were Yield Manager and Fimserve, but a number of smaller ad systems, including Myspace, were also found to be delivering malware on a lesser scale, Avast Virus Labs said”, according to CNet News, which goes on >>>


    Fox and MySpace “declined to comment”.


    Malware is short for Malicious Software, “designed to infiltrate a computer system without the owner’s informed consent”, as the Wikipedia explains it.


    24 Mar 2010, 04:33 PM Reply Like
  • LookingConfident
    , contributor
    Comments (932) | Send Message
    Author’s reply » .
    This is interesting, I feel....


    - Fully leverage your Facebook business page and ad products to connect with your existing fans and reach new fans of your business


    - Launch the right content in the right ways to drive engagement and sales within your expanding community


    - Demonstrate the bottom line value of implementing Facebook's 4 steps with the help of case studies from other businesses




    18 Jun 2012, 11:17 AM Reply Like
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