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Longstanding investor in Looksmart (and a 68 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
  • Japans online ad market projected to grow to more than $10 billion by 2014 5 comments
    Sep 1, 2010 8:04 PM
    AdExchanger (today), tells of the news that OpenX Exchange Targets Japan With Dentsu, a move that follows-on from a previous deal made by OpenX with Orange, some time back.

    seekingalpha.com/instablog/36191-looking...

    Much has been posted of OpenX and the premier role it will play within the global marketplace. seekingalpha.com/user/36191/instablog/se...

    Of the (OpenX-Dentsu) partnership, from within a "ClickZ" article it's even been suggested [read coverage from ClickZ'z Adaline Lau] that no independent ad exchange provider has yet entered the Japanese market, but I'm not so sure.

    There is the possibility that Rakuten (LinkShare - - that is a wholly owned subsidiary of Rakuten, Inc), may well have 'jumped the gun' (on them), in Japan

    seekingalpha.com/user/36191/instablog/se...

    I'm not going to 'long hand' the "whys and wherefores" of whose platform is or, may be being used, who has built what & that there is the need for an independent kind of 'uniformity' to bring them all "inter-operating" together (one day), in the not too distant future. So....

    By now, readers will have made their own minds up on the phoesability of this (my own), point of view.

    LOOK: 3:59PM EDT: $1.60  Up 0.05 (+3.23%)

    LC

    ps; Percentage GROWTH of global Internet users who have made a visit to the home of AdCenter @ looksmart.com over the past (Q3 Period), three months.



    www.alexa.com/siteinfo/looksmart.com#

    pps; April, 2011- On Dentsu, it's interesting to note that they're making deeper moves relating to RTB, etc ...

    "On the product news front, IgnitionOne (owned by Dentsu), today also said [you can Read the release] it has developed a dashboard that gives marketers a centralized way to manage paid search, display & Facebook ad campaigns. - - And, they're hiring 75 more employees! Read more in ClickZ.

    www.clickz.com/clickz/news/1691855/dents...

    Read more on Dentsu - seekingalpha.com/user/36191/instablog/se...


    ppps; Added August 15th 2011 - As Digital-Ad Techniques Proliferate, Specialists Aim to

    "Digital-ad shop IgnitionOne, a unit of Dentsu Inc., is rolling out a service that lets marketers buy, measure and boost the performance of ads that appear on search engines, along the border of a Web page and on social-networking site Facebook."

    Disclosure: Long LOOK and happy to be so, too ....
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  •  
    .
    < Microsoft is still testing AdECN with a group of advertising network partners, in order to further refine it, according to a company representative.

    Cadogan touted OpenX as an "independent" exchange, unattached to a companion contextual or search advertising business, or to a publishing business.

    OpenX and its larger rivals are eye-ing a display advertising market that experts say is poised to grow dramatically.

    The U.S. online display advertising market -- including banner ads and video -- is expected to grow from $8.56 billion this year to $14.71 billion by 2014, according to data provided by eMarketer. >

    www.marketwatch.com/st...

    *********************

    And that so often talked of, one-stop-shop?

    "AdShuffle(R) Simplifies and Streamlines Online Advertising with Launch of AdShuffle Exchange"

    < AdShuffle Exchange allows advertisers easy access to premium publisher ad inventory such as Google AdX, AdMeld, "Microsoft AdECN", Pubmatic and OpenX.

    In fact, AdShuffle Exchange is the only ad exchange through which advertisers can buy ad inventory from multiple vendors quickly and easily without ad serving fees, required minimums and separate contracts for each new ad placement.>

    < “Advertisers no longer have to shop around for ad inventory,” added Buell. [Ruben Buell, AdShuffle CEO] ...

    “AdShuffle Exchange makes the entire process simple and amazingly quick. They can set up their campaigns and have them running on sites like Google, Facebook - and more -in less than 5 minutes.”>

    www.ereleases.com/pr/a...

    LC
    .
    3 Sep 2010, 03:22 AM Reply Like
  •  
    .
    On Dentsu, it's interesting to note that they're making deeper moves relating to RTB, etc ...

    "On the product news front, IgnitionOne (owned by Dentsu), today also said [you can Read the release] it has developed a dashboard that gives marketers a centralized way to manage paid search, display & Facebook ad campaigns. - - And, they're hiring 75 more employees! Read more in ClickZ.

    www.ignitionone.com/en...

    www.clickz.com/clickz/...

    www.clickz.com/clickz/...

    Read more on Dentsu - seekingalpha.com/user/...
    12 Apr 2011, 05:20 PM Reply Like
  •  
    .
    From Twitter just now:

    (Thanks to:) ew_apac ExchangeWire APAC
    Yuzuru Kato, Dentsu India Group: How will the current crisis in Japan affect the advertising market?

    tinyurl.com/3e82tqx #dentsu

    LC
    12 Apr 2011, 08:28 PM Reply Like
  •  
    .
    Global Ad Spend Hurt by Events in Japan and Middle East

    www.clickz.com/clickz/...

    LC
    12 Apr 2011, 10:31 PM Reply Like
  •  
    .
    Dentsu buys advertising exchange AdJug t.co/9rDNih3

    Note my ppps added; above...

    ppps; Added August 15th 2011 - "As Digital-Ad Techniques Proliferate, Specialists Aim to Simplify the Landscape"

    "Digital-ad shop IgnitionOne, a unit of Dentsu Inc., is rolling out a service that lets marketers buy, measure and boost the performance of ads that appear on search engines, along the border of a Web page and on social-networking site Facebook."

    www.ignitionone.com/uk...

    LC
    16 Aug 2011, 01:56 AM Reply Like
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