When former NFL quarter back Joe Theismann started at the University of Notre Dame as a freshman, the sports information of the legendary football powerhouse had him change his last name so that it rhymed with "Heisman," as in the trophy.
Shrewd, savvy marketing like that results in a competitive advantage not just for college football players, but for publicly traded companies, too. An obvious one is Starbucks (NASDAQ: SBUX), named after a character in "Moby Dick," one of the greatest novels of all time.
Another firm that benefits from superior management in setting it apart from its rivals at a low cost is Octagon 88 (OTCB: OCTX), an oil and gas concern with assets in Canada. That names brings up the legendary Phillips 66, which works to the advantage of the shareholders of Octagon 88.
That is certainly working as Octagon 88 is up more than 50% for the last month of market action.
For Octagon 88, a very favorable research report on its holdings in the oil-rich Alberta province of Canada has contributed greatly, obviously. According to the report, Octagon 88 received confirmation of 1.6 billion barrels of petroleum initially in place. While its name is a marketing tool, 1.6 billion barrels is a great deal more hardware for increasing shareholder value!
Media attention from the entertainment sector can also provide plenty of free advertising for publicly traded stocks, too.
Soupman (NASDAQ: SOUP) is a food company that specializes in soup; and J.D. Hutt (OTCBB: JABA) just acquired Sea Treasure Recovery Corp., a company that brings up sunken valuables.
Everytime the "Soup Nazi" episode of "Seinfield" is on, Soupman receives tons of free publicity, as that is the inspiration for the company. The same happens whenever "Pirates of the Caribbean" or any other related movie is show for J.D. Hutt. Free publicity benefits both companies.
The marketing edge of these companies is accentuated when bullish news is released.
That is certainly demonstrated by the way that Octagon 88 is soaring due to the report detailing the riches of its assets in Canada. Whenever J.D. Hutt brings up sunken treasure, it will be pure gold for its shareholders. For those looking to profit from unique marketing advantages, Starbucks has clearly demonstrated how the shareholders of Octagon 88 and J.D. Hutt can profit in the future!
Disclosure: I have no positions in any stocks mentioned, but may initiate a long position in OTCPK:OCTX over the next 72 hours.