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Two specialy retailers price tonight -- rue21 is better than Dollar General

|Includes:AEO, ANF, Aeropostale, Inc. (ARO), BKI, DXLG, GPS, JOSB, PSUN, TLRD, WTSL, ZUMZ

Compare & contrast with Dollar General (NYSE:DG) also scheduled to trade the same day.  RUE should do better than DG based on
. Higher gross margins
. Virtually no interest payments
. In an earlier stage of growth than DG
. RUE has a more consistent record of profitability.

Also, is Dollar General's 60% increase in operating earnings margin is sustainable? Probably not

IPO report
http://www.gaskinsco.com/linkto-rue.shtml




Stocks: ARO, AEO, GPS, PSUN, BKI, ZUMZ, WTSL, ANF, DXLG, TLRD, JOSB