According to a latest findings from Kantar Wordpanel, iOS share up 3.5% in the US while Android remains unchanged with +0.1% although smartphone sales overall have remained relatively stable in the three months ending May 2013. Overall, Android leads smartphone sales at 52% while iOS at second position with having 41.9% in sales through the same three months period. Windows remains in third with 4.6% of sales, up 0.9% versus the same period last year.
Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: iOS' strength on T-Mobile appears to be the ability to attract first time smartphone buyers, upgrading from a feature phone. Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53% had previously owned a feature phone, well above the market average of 45% of iOS owners who previously owned a feature phone.