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Ian Cassel
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Full Time Micro Cap Investor. Founder of MicroCapClub.com The MicroCapClub (mc2) is an exclusive micro cap forum focused on micro cap companies (sub $300m market cap). The MicroCapClub was created and founded by Ian Cassel as a way to share ideas and to learn from other seasoned like-minded... More
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  • Best Buy and ZAGG A Match Made In Heaven.  4 comments
    Jul 8, 2009 1:18 PM | about stocks: ZAGG, BBY, TGT


    YTD ZAGG has risen from $0.90 to a high of $7.45. I made my initial investment in ZAGG at $0.60 and bought it heavily up to $1.00 late last fall. The rise has been historic and meteoric but for good reason. The company’s flag ship product, Invisible Shield, has been selling like hotcakes ever since Best Buy (NYSE:BBY) made it a priority to “Shield” every phone it sells.   12 Months ago BBY had 3 SKU’s in 300 stores, and today they have 30+ SKU’s in all 1000+ stores.   Expectations are that BBY will carry 50+ SKU’s by year end. Best Buy plans to open 40 stand alone Best Buy mobile stores this year in hopes of increasing its US mobile phone market share from 3% to 15%.  At that level SKU count with medium sell through, it is not unrealistic to see BBY contributing $20 Million annually by year end. It seems I’m not alone in my prediction, I just see it getting there much faster:
    • Best Buy’s revenue contribution for ZAGG could reach $27M per year over the next 3-5 years, in our view. Best Buy did not provide a time frame for its 15% market share target; however, 15% of U.S. mobile unit sales would equate to 54M units sold (360M in the U.S. sold per year). If we assume that ZAGG gets a mere 5% attachment rate (which we believe is very conservative), that would imply 2.7M invisible- SHIELD unit sales at $10 to ZAGG ($20 retail price), which would imply $27M in revenue for ZAGG per year from Best Buy stores alone. *Merriman Curhan Ford 6/26/2009
    CarPhone Warehouse in Europe, a partner of Best Buy, is also selling ZAGG product in 1000 stores which is expected to increase to 2000+ by the end of the year. Target started Selling ZAGG product in June, approximately 4-5 SKU’s in 1300 Stores. Investors are still waiting for another big box retailer which the company said to expect shortly. 
    POPS (SKU x Retail Locations) 12 months ago --> 1200 BBY + 2800 Car Phone = 4,000 POPS*
    POPS Today --> 30,000 BBY + 6500 TGT + 10,000 CarPhone Warehouse = 46,500 POPS*
    *My estimates
    The amount of big box retail POPS over the last 12 months have gone up roughly 10 times. I’m not saying that revenue from big box will increase at the same clip but I believe there will be a very significant increase throughout the rest of the year. With BBY, TGT, CarPhone, and a new big box retailer adding SKU’s throughout the fall, big box sales should continue to grow at an impressive rate. 
    ZAGG is currently trading at 30x FY 09’ Guidance of $0.20 EPS. This may seem expensive at first glance, but with accelerated big box distribution, AppSace.com launch, and new product launches scheduled this Fall/Winter, I expect the company to continue its upward momentum. As we head into September analysts will be posting revised (probably upward) estimates for 2010 and the stock will start to trade off those forward projections. What is a stock worth that can grow net income 100% yr/yr during one of the worst economic climates since 1929? 
    Disclosure: LONG ZAGG.  I'm also a paid consultant to ZAGG from 12/08-08/09.  I also purchased in the open market 300,000 shares at a $1.21 avg. 


    Stocks: ZAGG, BBY, TGT
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Comments (4)
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  • stockop09
    , contributor
    Comments (3) | Send Message
    The author should disclose that he works for Investor Voices, LLC and that he is paid by ZAGG for promoting their stock. He could very well be a shareholder, but not disclosing the pay from ZAGG will land him in hot water. He bills himself in his profile as simply Ian Cassell, investor.
    8 Jul 2009, 02:16 PM Reply Like
  • Ian Cassel
    , contributor
    Comments (218) | Send Message
    Author’s reply » You are correct. It is now disclosed. Switching websites around currently.
    8 Jul 2009, 02:52 PM Reply Like
  • Ian Cassel
    , contributor
    Comments (218) | Send Message
    Author’s reply » Posted this article on my website..great Q/A with Best Buy CEO
    10 Jul 2009, 03:03 PM Reply Like
  • Ian Cassel
    , contributor
    Comments (218) | Send Message
    Author’s reply » ZAGG powerful move after Apple earnings.


    "Apple sold 5.2 million iPhones in the quarter, a whopping 626 percent increase over last year, when it sold 717,000 iPhones. This was still shy of the record for iPhones sold in a quarter, which happened in Q4 2008, when Apple sold almost 6.9 million iPhones. Siegler notes that the Q2 2009 numbers only include a few weeks of iPhone 3GS sales, as the 3GS went on sale in mid-June"




    ZAGG management has said in the past that ~3% of Iphone buyers buy the Invisible Shield, making it one of the most positively correlated companies to Apple's success.


    Disclosure: Long ZAGG, ZAGG is a Client
    23 Jul 2009, 10:11 AM Reply Like
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