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A Sweet Stock - HSY not melting away

|Includes:The Hershey Company (HSY)
There have been multiple upgrades for Hershey (NYSE:HSY).  That got me to looking at the stock and the reasons why.  Historically Hershey goes up this time of year due to what I call the Valentine affect. Where candy stocks go up during Valentines.  There have been some other developments with Hershey as well.

Janney Upgraded ST to a BUY.   citing increased marketing and cost cutting.  With the Launch of the Mini - Reese’s launch at the CES is a direct reflection of this.  

HSY is ranked as a safe stock to own; with a 2.8 % dividend and I believe it is undervalued at it current price.of $48.10.  With all the marketing and the Cost Cutting, the stock could see a swing upward in the coming months.   

A good way to play this Stock would be a buy write. Buy the Stock and sell an out of the money call option about 90 days out.  you collect the premium and have a good stock through the first quarter of the year.  

Disclosure: I am long HSY.
Stocks: HSY