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darrellheaps
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Co-Founder and CEO of Q4 Web Systems. Interested in investor relations websites, web disclosure, IR 2.0, social media and the changing media landscape.
My company:
Q4 Web Systems
My blog:
Q4 Blog
  • Report Reveals 175% Increase in Adoption of Twitter for Investor Relations during Q3 3 comments
    Nov 19, 2009 9:01 AM

    We’re thrilled to release our latest quarterly report on the use of Twitter in investor relations. In August 2009 we issued a report which analyzed 80 public companies and their use of Twitter during the Q2 2009 earnings season. Today we’re happy to announce some of the key findings from our Q3 2009 report.

    pubcos-use-of-twitter-q3-20091
    Since issuing our Q2 report in August, the growth in the number of public companies who have a Twitter account has grown by 270 or 338%. Of the 270 public companies the number who is using Twitter for IR increased by 77 or 175%. Although still small in terms of the potential universe, this report indicates a clear trend in that IROs are realizing that social networks are an effective medium to reach out and interact with stakeholders.

    Here are some other key stats from the report:

    • 35% of our sample is using Twitter for investor relations.
    • 68% of the companies who use Twitter for IR are located in the U.S.
    • 53% provided a link to their earnings release only.
    • 48% actively engage with their followers through @replies and Retweets.
    Visit our blog to download the full report. Twitter and Investor Relations Research Report


      
      
      
      
      
      
      
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Comments (3)
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  • TomAllinder
    , contributor
    Comments (9) | Send Message
     
    Thanks Darrell! I think the number of users of Twitter for IR will continue to increase dramatically. The successful ones will be the ones that use the platform for engagement and not just a broadcasting platform.
    19 Nov 2009, 10:11 AM Reply Like
  • darrellheaps
    , contributor
    Comments (4) | Send Message
     
    Author’s reply » Thanks Tom, I agree that the numbers are only going to increase. I think that those that use it as a broadcast channel as well as engagement will see the most benefit.

     

    It was interesting to see that allow the % engaging through Twitter remained at 48% this was a larger group due to the increased sample size. 58 of the 121 companies are engaging, so we're moving in the right direction!
    19 Nov 2009, 10:43 AM Reply Like
  • Rhonda Bennetto
    , contributor
    Comments (7) | Send Message
     
    Thanks for the update Darrell. This is excellent information for my senior management team and Board of Directors. I am fortunate that mine are on side with the whole social media experience, however, it never hurts to remind them how powerful it really is. These stats are perfect for my monthly reports to the Board. Thanks again.
    Rhonda
    24 Nov 2009, 11:16 PM Reply Like
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