Mobile marketing services firm Snipp Interactive (CVE:SPN) Thursday said that for the second year in a row, it powered ESPN and Taco Bell's mobile code campaign for the Bowl Championship Series college football games.
Snipp's "Mobilize Me" platform includes three mobile specific solutions - response, infrastructure and validation - which collectively allow brands to interact with their customers through mobile across the entire purchase lifecycle.
The campaign with ESPN and Taco Bell, which recently concluded, generated over 225,000 scans since its launch on December 20, a "record performance" for a non-sweepstakes based campaign, the company said.
Taco Bell placed quick response (QR) codes on variety 12 pack taco boxes and accompanying soda cups, and customers were directed to scan the codes with their mobile devices in order to watch mobile videos of ESPN college football analyst Mark May previewing upcoming games.
Last year, Snipp said a similar campaign offered consumers an option between texting a keyword to a shortcode and scanning a QR code. This year's campaign was QR code only.
"This campaign should serve as a testament to the value and staying power of QR codes - and should serve as a case study for marketers looking to effectively leverage mobile marketing," said CEO and co-founder Atul Sabharwal.
"There was a clear call to action on the packaging, a strong connection between the target audience and the content being provided and great execution on all aspects of the campaign including a mobile optimized site for watching the videos."
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
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