In preparation for a busy year in 2013, Vancouver-basedGener8 recently wrapped up a hiring spree that saw it bring more than 40 new employees while also moving to a new facility to accommodate the fast growing stereoscopic 3D conversion company.
"Gener8 has been in major ramp-up mode over the past several weeks," said director of human resources Alison Verheyde.
"With over 40 new hires in two months, we have gained many talented individuals with an array of experiences."
Verheyde said that Gener8's relationships with local schools have been integral to the success of hiring junior artists.
"The focus now has shifted to supporting all new artists with training and mentorship opportunities to foster career development," she adds. "We are very excited about having such great artists as part of our growing organization."
Gener8 last month said it was "bursting at the seams" with the addition of so many new hires, leading to the move to a new facility - a converted 15,000-square-foot bowling alley that can accommodate more than 160 employees. The new space has a "state-of-the-art" theatre, as well as multiple meeting rooms and lounge areas.
The company says its new location is in "a thriving community" occupied by many young tech companies, including HootSuite Media.
In its new facility, with its new team, the company is now set to work on a variety of 3D conversion projects for major films being released in 2013 and 2014.
Gener8's client base includes Sony Pictures, Warner Bros, Twentieth Century Fox and Columbia Pictures. As a result, the company has worked on a number of major films, including the last Harry Potter movie, Ghost Rider: Spirit of Vengeance and The Amazing Spider-Man.
Incorporated in February 2011, the company describes itself as one of the top 3D conversion studios in the world. It uses G83D, a proprietary stereoscopic 3D conversion system, which it says can meet or beat natively-shot 3D.
G83D renders this virtual set in stereoscopic 3D for every frame of every shot, resulting in what it calls the "highest quality 3D conversion available".
After establishing itself in the 3D tech market, Gener8 broadened its offering to include data flow management.
The company last year launched Cumul8, a cloud-based data management and analytics system that provides filmmakers with real-time insights and control of their productions.
Cumul8 uses technology to manage the distribution of digital data, giving Hollywood studios the business intelligence to drive down costs throughout production.
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