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RESAAS Adds L.A. Lofts Realty To Its Real Estate Social Network

RESAAS Services (CNSX:RSS) says it has added L.A. Lofts Realty to its social networking platform for real estate professionals as the company builds its footprint on the West Coast.

L.A. Lofts Realty, a member of John Aaroe Group, serves downtown Los Angeles, complimenting John Aaroe's coverage in the neighboring areas of Beverly Hills, Sherman Oaks, Sunset Strip and Pasadena, by their growing team of more than 260 real estate agents.

"We are looking forward to welcoming L.A. Lofts Realty to theRESAAS community," said Tom Rossiter, president of RESAAS, in a statement late Tuesday. "It was clear in talking to Alex LiMandri that he clearly understands how to market his listings in a hugely successful way, so creating a branded experience on RESAAS is a great way to provide their agents with an even greater reach."

RESAAS's social network is designed to allow real-time updating of property listings as well as the ability to sync with social media sites such as Facebook (NASDAQ:FB) and Twitter.

Known as real estate broadcasts, RESAAS' reblasts engine automatically generates all of an agency's real estate workflow into social content that is instantly pushed out to the RESAAS platform and other social networks.

The company has so far made significant headway in the West, just last week signing Realty Executives Coast & Country, which covers the areas of Riverside and San Diego County.

Since opening for business in January, RESAAS has added firm after firm, bringing in Southern California-based Summit Realty Group, Star Real Estate, Modern Realty, Vernazza Realty, Parker Properties, OC Homes Realty, Century 21 Showcase and Century 21 Adobe Realty - all in California, to name a few.

"I love what RESAAS offers us as agents," said Alex LiMandri, L.A. Lofts principal. "As L.A.'s top downtown real estate agent, I am constantly looking to find new ways to promote my listings, my brand and my office, so bringing the entire L.A. Lofts team ontoRESAAS will allow us to leverage our social strategy to its full potential."

Since RESAAS made its debut on the Canadian National Stock Exchange in February 2011, its stock has more than quadrupled in value, and is currently trading at $1.10, with around 28.1 million shares outstanding.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.