Freelancer's (ASX:FLN) shares should move higher after launching Warrior Payments, an all-in-one payments, analytics, affiliate marketing and distribution platform that supports its internet marketing forum Warrior Forum.
The company had in April acquired Warrior Forum, a leading network of over 780,000 internet marketers, for US$3.2 million.
Warrior Payments integrates payment processing, online product delivery, detailed analytics, affiliate marketing and distribution into the one service for a 2% fee on sales through the platform.
Chief executive officer and chairman Matt Barrie said Warrior Payments is an innovation that turns Warrior Forum's internet marketers into a sales force, making it the "easiest way to make money online".
The Warrior Payments platform handles customer management, connecting with preferred mailing list services like MailChimp and AWeber.
It allows sellers to provide special limited time offers including time-sale and dime-sale offers to create a sense of urgency around product launches.
Warrior Payments' "Buy Now" buttons can be easily used anywhere on the Internet, including self-hosted sales pages.
Anywhere that can take a small snippet of html code can now be a place that someone can sell their product or service through Warrior Payments.
In addition, every product or service using the Warrior Payments system gets listed in the Warrior Forum marketplace with detailed analytics on how these products and services are selling, and allows Warrior's network of over 780,000 of the world's top Internet marketers to request a payments link to sell any product or service in the marketplace.
The platform also simplifies selling online with affiliate commissions automatically managed by Warrior Payments.
Warrior Payments takes the risk out of selling third party products & services with statistics like views, clicks, reviews and conversions now exposed to everyone, together with calculations like earnings per visitor, refund rates and average price.
This allows the crowd to instantly sell any product or service online with surety.
Warrior Forum is the world's leading internet marketing community and marketplace with over 780,000 of the world's top Internet marketers and entrepreneurs.
It is ranked in the world's top 300 websites, top 200 in the United States and Canada, top 150 in the United Kingdom and top 100 in Australia according to Alexa.
It is also home of the War Room, an elite discussion group of the world's top experts in the field, and the Warrior Special Offers marketplace has launched over 65,000 products & services to date.
The forum's business model is to charge fees for access, self-serve advertising and listing fees for marketplace items posted in the forum.
Freelancer's launch of Warrior Payments is significant given that it not only offers parties an all-in-one platform as an alternative to other payment platforms such as Paypal, but its breadth is wider, leveraging the over 780,000 internet marketers on its Warrior Forum.
Significantly, it also handles customer management, connecting with preferred e-mailing services like MailChimp and AWeber which is important for online push businesses.
With just a snippet of html code a Buy Now button can be placed on a site and enable a vendor to sell their product or service through Warrior Payments.
Differentiating the offering, Warrior Payments provides online merchants or businesses with an ability to tap a large number of marketers via the Warrior Forum to gain an effectively large sales force or platform to launch and sell as product or service.
This is a value accretive product launch and addition to Freelancer's functionality on Warrior Forum as well as potentially attracting new businesses to ply their products through Warrior. We see the share price moving ahead from $0.72 on the news.
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